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U.S. Women’s National Team Everywhere

U.S. Soccer Federation
Public Art and Poster Series
Nationwide

Services Provided:

Collateral
Digital Development
Guerrilla Marketing
Location Scouting
Media Buying
Permitting
Public Art
Street-Level Media
Talent Management

Services Provided:

Collateral
Digital Development
Guerrilla Marketing
Location Scouting
Media Buying
Permitting
Public Art
Street-Level Media
Talent Management

Our task

The U.S. Soccer Federation tasked us with producing a nationwide series of larger-than-life public murals to build buzz for the Women’s National Team before they departed for what would become a dominant fourth World Cup Championship in France.

We were made responsible for the end-to-end production of eleven original pieces and an illustrated poster series, both supporting the new U.S. Soccer app launch with AR-enabled design elements.

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Bigger than soccer

Our production team built and managed a nationwide roster of female artists to create the collection of artwork.

Adding a powerful social dynamic to the project, the USWNT earned top billing in media coverage throughout the spring and summer as a lightning rod for advocacy and representation.

The artwork acted as a timely depiction of that cultural gravity, bringing the team and its stars to street-level and positioning them as the faces of not only women’s soccer, but female empowerment and equality.

Bigger than soccer

Our production team built and managed a nationwide roster of female artists to create the collection of artwork.

Adding a powerful social dynamic to the project, the USWNT earned top billing in media coverage throughout the spring and summer as a lightning rod for advocacy and representation.

The artwork acted as a timely depiction of that cultural gravity, bringing the team and its stars to street-level and positioning them as the faces of not only women’s soccer, but female empowerment and equality.

Bigger than soccer

Our production team built and managed a nationwide roster of female artists to create the collection of artwork.

Adding a powerful social dynamic to the project, the USWNT earned top billing in media coverage throughout the spring and summer as a lightning rod for advocacy and representation.

The artwork acted as a timely depiction of that cultural gravity, bringing the team and its stars to street-level and positioning them as the faces of not only women’s soccer, but female empowerment and equality.

Bigger than soccer

Our production team built and managed a nationwide roster of female artists to create the collection of artwork.

Adding a powerful social dynamic to the project, the USWNT earned top billing in media coverage throughout the spring and summer as a lightning rod for advocacy and representation.

The artwork acted as a timely depiction of that cultural gravity, bringing the team and its stars to street-level and positioning them as the faces of not only women’s soccer, but female empowerment and equality.

Bigger than soccer

Our production team built and managed a nationwide roster of female artists to create the collection of artwork.

Adding a powerful social dynamic to the project, the USWNT earned top billing in media coverage throughout the spring and summer as a lightning rod for advocacy and representation.

The artwork acted as a timely depiction of that cultural gravity, bringing the team and its stars to street-level and positioning them as the faces of not only women’s soccer, but female empowerment and equality.

Bigger than soccer

Our production team built and managed a nationwide roster of female artists to create the collection of artwork.

Adding a powerful social dynamic to the project, the USWNT earned top billing in media coverage throughout the spring and summer as a lightning rod for advocacy and representation.

The artwork acted as a timely depiction of that cultural gravity, bringing the team and its stars to street-level and positioning them as the faces of not only women’s soccer, but female empowerment and equality.

Bigger than soccer

Our production team built and managed a nationwide roster of female artists to create the collection of artwork.

Adding a powerful social dynamic to the project, the USWNT earned top billing in media coverage throughout the spring and summer as a lightning rod for advocacy and representation.

The artwork acted as a timely depiction of that cultural gravity, bringing the team and its stars to street-level and positioning them as the faces of not only women’s soccer, but female empowerment and equality.

Bigger than soccer

Our production team built and managed a nationwide roster of female artists to create the collection of artwork.

Adding a powerful social dynamic to the project, the USWNT earned top billing in media coverage throughout the spring and summer as a lightning rod for advocacy and representation.

The artwork acted as a timely depiction of that cultural gravity, bringing the team and its stars to street-level and positioning them as the faces of not only women’s soccer, but female empowerment and equality.

The artists

Atlanta — Brooke Powell

Chicago — Sam Kirk

Cincinnati — Jenny Ustick

Denver — Marissa Napoletano

Los Angeles — Frida Davidsson

New York — Lexi Bella

Orlando — Samantha Shumaker

Philadelphia — Nile Livingston

Portland — Jessilyn Brinkerhoff

San Francisco — Nina Wright

St. Louis — Grace McCammond

Poster Artist — Sadie Lewandowski

The artists

Atlanta — Brooke Powell

Chicago — Sam Kirk

Cincinnati — Jenny Ustick

Denver — Marissa Napoletano

Los Angeles — Frida Davidsson

New York — Lexi Bella

Orlando — Samantha Shumaker

Philadelphia — Nile Livingston

Portland — Jessilyn Brinkerhoff

San Francisco — Nina Wright

St. Louis — Grace McCammond

Poster Artist — Sadie Lewandowski

The artists

Atlanta — Brooke Powell

Chicago — Sam Kirk

Cincinnati — Jenny Ustick

Denver — Marissa Napoletano

Los Angeles — Frida Davidsson

New York — Lexi Bella

Orlando — Samantha Shumaker

Philadelphia — Nile Livingston

Portland — Jessilyn Brinkerhoff

San Francisco — Nina Wright

St. Louis — Grace McCammond

Poster Artist — Sadie Lewandowski

The artists

Atlanta — Brooke Powell

Chicago — Sam Kirk

Cincinnati — Jenny Ustick

Denver — Marissa Napoletano

Los Angeles — Frida Davidsson

New York — Lexi Bella

Orlando — Samantha Shumaker

Philadelphia — Nile Livingston

Portland — Jessilyn Brinkerhoff

San Francisco — Nina Wright

St. Louis — Grace McCammond

Poster Artist — Sadie Lewandowski

The artists

Atlanta — Brooke Powell

Chicago — Sam Kirk

Cincinnati — Jenny Ustick

Denver — Marissa Napoletano

Los Angeles — Frida Davidsson

New York — Lexi Bella

Orlando — Samantha Shumaker

Philadelphia — Nile Livingston

Portland — Jessilyn Brinkerhoff

San Francisco — Nina Wright

St. Louis — Grace McCammond

Poster Artist — Sadie Lewandowski

The artists

Atlanta — Brooke Powell

Chicago — Sam Kirk

Cincinnati — Jenny Ustick

Denver — Marissa Napoletano

Los Angeles — Frida Davidsson

New York — Lexi Bella

Orlando — Samantha Shumaker

Philadelphia — Nile Livingston

Portland — Jessilyn Brinkerhoff

San Francisco — Nina Wright

St. Louis — Grace McCammond

Poster Artist — Sadie Lewandowski

The artists

Atlanta — Brooke Powell

Chicago — Sam Kirk

Cincinnati — Jenny Ustick

Denver — Marissa Napoletano

Los Angeles — Frida Davidsson

New York — Lexi Bella

Orlando — Samantha Shumaker

Philadelphia — Nile Livingston

Portland — Jessilyn Brinkerhoff

San Francisco — Nina Wright

St. Louis — Grace McCammond

Poster Artist — Sadie Lewandowski

The artists

Atlanta — Brooke Powell

Chicago — Sam Kirk

Cincinnati — Jenny Ustick

Denver — Marissa Napoletano

Los Angeles — Frida Davidsson

New York — Lexi Bella

Orlando — Samantha Shumaker

Philadelphia — Nile Livingston

Portland — Jessilyn Brinkerhoff

San Francisco — Nina Wright

St. Louis — Grace McCammond

Poster Artist — Sadie Lewandowski

Augmented Reality

Both the murals and posters were designed with AR-enabled elements to unlock exclusive video content via the newly launched U.S. Soccer mobile application, supporting our client’s app adoption initiative and expanding the campaign’s impact to mobile mediums.

Augmented Reality

Both the murals and posters were designed with AR-enabled elements to unlock exclusive video content via the newly launched U.S. Soccer mobile application, supporting our client’s app adoption initiative and expanding the campaign’s impact to mobile mediums.

Augmented Reality

Both the murals and posters were designed with AR-enabled elements to unlock exclusive video content via the newly launched U.S. Soccer mobile application, supporting our client’s app adoption initiative and expanding the campaign’s impact to mobile mediums.

Augmented Reality

Both the murals and posters were designed with AR-enabled elements to unlock exclusive video content via the newly launched U.S. Soccer mobile application, supporting our client’s app adoption initiative and expanding the campaign’s impact to mobile mediums.

Augmented Reality

Both the murals and posters were designed with AR-enabled elements to unlock exclusive video content via the newly launched U.S. Soccer mobile application, supporting our client’s app adoption initiative and expanding the campaign’s impact to mobile mediums.

Augmented Reality

Both the murals and posters were designed with AR-enabled elements to unlock exclusive video content via the newly launched U.S. Soccer mobile application, supporting our client’s app adoption initiative and expanding the campaign’s impact to mobile mediums.

Augmented Reality

Both the murals and posters were designed with AR-enabled elements to unlock exclusive video content via the newly launched U.S. Soccer mobile application, supporting our client’s app adoption initiative and expanding the campaign’s impact to mobile mediums.

Augmented Reality

Both the murals and posters were designed with AR-enabled elements to unlock exclusive video content via the newly launched U.S. Soccer mobile application, supporting our client’s app adoption initiative and expanding the campaign’s impact to mobile mediums.

23 Posters

Heroic portrait renderings were created by a twelfth artist and featured all twenty-three WNT athletes. These were widely distributed online, at youth leagues and various USWNT and NWSL fan events throughout the summer of 2019, merchandising the art series and giving supporters a piece of the glory to take home.

Download them for free, here.

23 Posters

Heroic portrait renderings were created by a twelfth artist and featured all twenty-three WNT athletes. These were widely distributed online, at youth leagues and various USWNT and NWSL fan events throughout the summer of 2019, merchandising the art series and giving supporters a piece of the glory to take home.

Download them for free, here.

23 Posters

Heroic portrait renderings were created by a twelfth artist and featured all twenty-three WNT athletes. These were widely distributed online, at youth leagues and various USWNT and NWSL fan events throughout the summer of 2019, merchandising the art series and giving supporters a piece of the glory to take home.

Download them for free, here.

23 Posters

Heroic portrait renderings were created by a twelfth artist and featured all twenty-three WNT athletes. These were widely distributed online, at youth leagues and various USWNT and NWSL fan events throughout the summer of 2019, merchandising the art series and giving supporters a piece of the glory to take home.

Download them for free, here.

23 Posters

Heroic portrait renderings were created by a twelfth artist and featured all twenty-three WNT athletes. These were widely distributed online, at youth leagues and various USWNT and NWSL fan events throughout the summer of 2019, merchandising the art series and giving supporters a piece of the glory to take home.

Download them for free, here.

23 Posters

Heroic portrait renderings were created by a twelfth artist and featured all twenty-three WNT athletes. These were widely distributed online, at youth leagues and various USWNT and NWSL fan events throughout the summer of 2019, merchandising the art series and giving supporters a piece of the glory to take home.

Download them for free, here.

23 Posters

Heroic portrait renderings were created by a twelfth artist and featured all twenty-three WNT athletes. These were widely distributed online, at youth leagues and various USWNT and NWSL fan events throughout the summer of 2019, merchandising the art series and giving supporters a piece of the glory to take home.

Download them for free, here.

23 Posters

Heroic portrait renderings were created by a twelfth artist and featured all twenty-three WNT athletes. These were widely distributed online, at youth leagues and various USWNT and NWSL fan events throughout the summer of 2019, merchandising the art series and giving supporters a piece of the glory to take home.

Download them for free, here.

The impact

Each mural was installed in a highly-visible urban location, on display for general public consumption and photographic enjoyment both before and after the American squad brought home the hardware.

The series was heavily featured by local media outlets. Coverage highlighted hometown connections between the art, athletes and artists, while celebrating the work and its subjects in a light that further promoted the 2019 World Cup Champions as crossover icons of the American summer.

By the numbers:

11 cities

12 artists

4,000+sq.ft of public art

4th World Cup Championship

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