Root Insurance

Tiny Agency Installation

Root Insurance

Tiny Agency Installation

Root Insurance

Tiny Agency Installation

Root Insurance

Tiny Agency Installation

About the Project

Challenge

Create buzz around Root Insurance and their unique approach to providing car insurance.

Approach

Highlight the ways Root saved drivers money by showcasing their phone-forward, non-traditional agency/agent model across Columbus.

Solution

Five "Tiny Agencies" were placed in various locations in Columbus (North Market, Polaris Fashion Place and others) to offer a Surprise & Delight moment for shopper during the holiday season. Users would place their phones atop the agency and be rewarded with a free item to be used at each location.

Services

Custom Fabrication

Media Space Negotiations

Video Production

No items found.

Community Impact

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