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Tiny Agencies

Root Insurance Co.
Custom Fabrication
Columbus, OH

Services Provided:

3D Installation
Connected Hardware
Content Creation
Custom Fabrication
Guerrilla Marketing
Location Scouting
Shipping and Storage
Sweepstakes

Services Provided:

3D Installation
Connected Hardware
Content Creation
Custom Fabrication
Guerrilla Marketing
Location Scouting
Shipping and Storage
Sweepstakes

Our task

Like our other collaborations with Root Insurance Co., this activation was meant to echo the brand’s differentiating services. In this instance, they asked us to create a fun visual portrayal of their industry-first move away from traditional agency offices to an all-digital platform.

To do so, we imagined a smartphone-enabled experience that would reward curious users with seasonal prizes—Tiny Agencies.

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Tiny Agencies

We partnered with an expert fabrication shop to build five miniature insurance agencies before installing them in shopping centers around Columbus, Ohio during the holiday season.

Users were invited to place their smartphone atop the mini insurance office as they peered in to admire its faux details and finishings. An internal sensor would then trigger, sending a prize ticket outward for retrieval from the front of the build.

The experience was made to be light-hearted, quick and impactful—an unexpected moment of delight for casual holiday shoppers.

Tiny Agencies

We partnered with an expert fabrication shop to build five miniature insurance agencies before installing them in shopping centers around Columbus, Ohio during the holiday season.

Users were invited to place their smartphone atop the mini insurance office as they peered in to admire its faux details and finishings. An internal sensor would then trigger, sending a prize ticket outward for retrieval from the front of the build.

The experience was made to be light-hearted, quick and impactful—an unexpected moment of delight for casual holiday shoppers.

Tiny Agencies

We partnered with an expert fabrication shop to build five miniature insurance agencies before installing them in shopping centers around Columbus, Ohio during the holiday season.

Users were invited to place their smartphone atop the mini insurance office as they peered in to admire its faux details and finishings. An internal sensor would then trigger, sending a prize ticket outward for retrieval from the front of the build.

The experience was made to be light-hearted, quick and impactful—an unexpected moment of delight for casual holiday shoppers.

Tiny Agencies

We partnered with an expert fabrication shop to build five miniature insurance agencies before installing them in shopping centers around Columbus, Ohio during the holiday season.

Users were invited to place their smartphone atop the mini insurance office as they peered in to admire its faux details and finishings. An internal sensor would then trigger, sending a prize ticket outward for retrieval from the front of the build.

The experience was made to be light-hearted, quick and impactful—an unexpected moment of delight for casual holiday shoppers.

Tiny Agencies

We partnered with an expert fabrication shop to build five miniature insurance agencies before installing them in shopping centers around Columbus, Ohio during the holiday season.

Users were invited to place their smartphone atop the mini insurance office as they peered in to admire its faux details and finishings. An internal sensor would then trigger, sending a prize ticket outward for retrieval from the front of the build.

The experience was made to be light-hearted, quick and impactful—an unexpected moment of delight for casual holiday shoppers.

Tiny Agencies

We partnered with an expert fabrication shop to build five miniature insurance agencies before installing them in shopping centers around Columbus, Ohio during the holiday season.

Users were invited to place their smartphone atop the mini insurance office as they peered in to admire its faux details and finishings. An internal sensor would then trigger, sending a prize ticket outward for retrieval from the front of the build.

The experience was made to be light-hearted, quick and impactful—an unexpected moment of delight for casual holiday shoppers.

Tiny Agencies

We partnered with an expert fabrication shop to build five miniature insurance agencies before installing them in shopping centers around Columbus, Ohio during the holiday season.

Users were invited to place their smartphone atop the mini insurance office as they peered in to admire its faux details and finishings. An internal sensor would then trigger, sending a prize ticket outward for retrieval from the front of the build.

The experience was made to be light-hearted, quick and impactful—an unexpected moment of delight for casual holiday shoppers.

Tiny Agencies

We partnered with an expert fabrication shop to build five miniature insurance agencies before installing them in shopping centers around Columbus, Ohio during the holiday season.

Users were invited to place their smartphone atop the mini insurance office as they peered in to admire its faux details and finishings. An internal sensor would then trigger, sending a prize ticket outward for retrieval from the front of the build.

The experience was made to be light-hearted, quick and impactful—an unexpected moment of delight for casual holiday shoppers.

Code for a cookie

After securing media space in high-traffic commercial spaces around the city, we turned our attention to partnerships. We locked-in five popular local vendors, pairing each with a Tiny Agency installation location. We then negotiated a freebie offer from each partner and produced the collateral on which they were delivered.

Code for a cookie

After securing media space in high-traffic commercial spaces around the city, we turned our attention to partnerships. We locked-in five popular local vendors, pairing each with a Tiny Agency installation location. We then negotiated a freebie offer from each partner and produced the collateral on which they were delivered.

Code for a cookie

After securing media space in high-traffic commercial spaces around the city, we turned our attention to partnerships. We locked-in five popular local vendors, pairing each with a Tiny Agency installation location. We then negotiated a freebie offer from each partner and produced the collateral on which they were delivered.

Code for a cookie

After securing media space in high-traffic commercial spaces around the city, we turned our attention to partnerships. We locked-in five popular local vendors, pairing each with a Tiny Agency installation location. We then negotiated a freebie offer from each partner and produced the collateral on which they were delivered.

Code for a cookie

After securing media space in high-traffic commercial spaces around the city, we turned our attention to partnerships. We locked-in five popular local vendors, pairing each with a Tiny Agency installation location. We then negotiated a freebie offer from each partner and produced the collateral on which they were delivered.

Code for a cookie

After securing media space in high-traffic commercial spaces around the city, we turned our attention to partnerships. We locked-in five popular local vendors, pairing each with a Tiny Agency installation location. We then negotiated a freebie offer from each partner and produced the collateral on which they were delivered.

Code for a cookie

After securing media space in high-traffic commercial spaces around the city, we turned our attention to partnerships. We locked-in five popular local vendors, pairing each with a Tiny Agency installation location. We then negotiated a freebie offer from each partner and produced the collateral on which they were delivered.

Code for a cookie

After securing media space in high-traffic commercial spaces around the city, we turned our attention to partnerships. We locked-in five popular local vendors, pairing each with a Tiny Agency installation location. We then negotiated a freebie offer from each partner and produced the collateral on which they were delivered.

Agency tour

Our field reps ensured all five Tiny Agencies functioned as intended and stood well-stocked with giveaway tickets throughout the holiday season, making daily trips to each installation for the duration of the campaign.

Agency tour

Our field reps ensured all five Tiny Agencies functioned as intended and stood well-stocked with giveaway tickets throughout the holiday season, making daily trips to each installation for the duration of the campaign.

Agency tour

Our field reps ensured all five Tiny Agencies functioned as intended and stood well-stocked with giveaway tickets throughout the holiday season, making daily trips to each installation for the duration of the campaign.

Agency tour

Our field reps ensured all five Tiny Agencies functioned as intended and stood well-stocked with giveaway tickets throughout the holiday season, making daily trips to each installation for the duration of the campaign.

Agency tour

Our field reps ensured all five Tiny Agencies functioned as intended and stood well-stocked with giveaway tickets throughout the holiday season, making daily trips to each installation for the duration of the campaign.

Agency tour

Our field reps ensured all five Tiny Agencies functioned as intended and stood well-stocked with giveaway tickets throughout the holiday season, making daily trips to each installation for the duration of the campaign.

Agency tour

Our field reps ensured all five Tiny Agencies functioned as intended and stood well-stocked with giveaway tickets throughout the holiday season, making daily trips to each installation for the duration of the campaign.

Agency tour

Our field reps ensured all five Tiny Agencies functioned as intended and stood well-stocked with giveaway tickets throughout the holiday season, making daily trips to each installation for the duration of the campaign.

The message

This campaign sought to deliver an important message from Root Insurance to perspective policy holders—their phone is their agent.

Users being rewarded for placing their smartphone atop a Tiny Agency mirrored, in a miniature format, their earned benefit from going mobile with their auto insurance provider.

The message

This campaign sought to deliver an important message from Root Insurance to perspective policy holders—their phone is their agent.

Users being rewarded for placing their smartphone atop a Tiny Agency mirrored, in a miniature format, their earned benefit from going mobile with their auto insurance provider.

The message

This campaign sought to deliver an important message from Root Insurance to perspective policy holders—their phone is their agent.

Users being rewarded for placing their smartphone atop a Tiny Agency mirrored, in a miniature format, their earned benefit from going mobile with their auto insurance provider.

The message

This campaign sought to deliver an important message from Root Insurance to perspective policy holders—their phone is their agent.

Users being rewarded for placing their smartphone atop a Tiny Agency mirrored, in a miniature format, their earned benefit from going mobile with their auto insurance provider.

The message

This campaign sought to deliver an important message from Root Insurance to perspective policy holders—their phone is their agent.

Users being rewarded for placing their smartphone atop a Tiny Agency mirrored, in a miniature format, their earned benefit from going mobile with their auto insurance provider.

The message

This campaign sought to deliver an important message from Root Insurance to perspective policy holders—their phone is their agent.

Users being rewarded for placing their smartphone atop a Tiny Agency mirrored, in a miniature format, their earned benefit from going mobile with their auto insurance provider.

The message

This campaign sought to deliver an important message from Root Insurance to perspective policy holders—their phone is their agent.

Users being rewarded for placing their smartphone atop a Tiny Agency mirrored, in a miniature format, their earned benefit from going mobile with their auto insurance provider.

The message

This campaign sought to deliver an important message from Root Insurance to perspective policy holders—their phone is their agent.

Users being rewarded for placing their smartphone atop a Tiny Agency mirrored, in a miniature format, their earned benefit from going mobile with their auto insurance provider.

The impact

Tiny Agencies promoted Root’s brand values in a compact attractive format while delivering free treats to more than one thousand happy holiday shoppers.

By the numbers:

5 Tiny Agency installations

112,000+ impressions

1,377 gifts distributed

65% gift redemption rate

$6,800+ in gifts distributed

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