Like our other collaborations with Root Insurance Co., this activation was meant to echo the brand’s differentiating services. In this instance, they asked us to create a fun visual portrayal of their industry-first move away from traditional agency offices to an all-digital platform.
To do so, we imagined a smartphone-enabled experience that would reward curious users with seasonal prizes—Tiny Agencies.
We designed and fabricated a set of five miniature insurance agencies before installing them in shopping centers around Columbus, Ohio during the holiday season.
Users were invited to place their smartphone atop the mini insurance office as they peered in to admire its faux details and finishings. An internal sensor would then trigger, sending a prize ticket outward for retrieval from the front of the build.
The experience was made to be light-hearted, quick and impactful—an unexpected moment of delight for casual holiday shoppers.
We designed and fabricated a set of five miniature insurance agencies before installing them in shopping centers around Columbus, Ohio during the holiday season.
Users were invited to place their smartphone atop the mini insurance office as they peered in to admire its faux details and finishings. An internal sensor would then trigger, sending a prize ticket outward for retrieval from the front of the build.
The experience was made to be light-hearted, quick and impactful—an unexpected moment of delight for casual holiday shoppers.
We designed and fabricated a set of five miniature insurance agencies before installing them in shopping centers around Columbus, Ohio during the holiday season.
Users were invited to place their smartphone atop the mini insurance office as they peered in to admire its faux details and finishings. An internal sensor would then trigger, sending a prize ticket outward for retrieval from the front of the build.
The experience was made to be light-hearted, quick and impactful—an unexpected moment of delight for casual holiday shoppers.
We designed and fabricated a set of five miniature insurance agencies before installing them in shopping centers around Columbus, Ohio during the holiday season.
Users were invited to place their smartphone atop the mini insurance office as they peered in to admire its faux details and finishings. An internal sensor would then trigger, sending a prize ticket outward for retrieval from the front of the build.
The experience was made to be light-hearted, quick and impactful—an unexpected moment of delight for casual holiday shoppers.
We designed and fabricated a set of five miniature insurance agencies before installing them in shopping centers around Columbus, Ohio during the holiday season.
Users were invited to place their smartphone atop the mini insurance office as they peered in to admire its faux details and finishings. An internal sensor would then trigger, sending a prize ticket outward for retrieval from the front of the build.
The experience was made to be light-hearted, quick and impactful—an unexpected moment of delight for casual holiday shoppers.
We designed and fabricated a set of five miniature insurance agencies before installing them in shopping centers around Columbus, Ohio during the holiday season.
Users were invited to place their smartphone atop the mini insurance office as they peered in to admire its faux details and finishings. An internal sensor would then trigger, sending a prize ticket outward for retrieval from the front of the build.
The experience was made to be light-hearted, quick and impactful—an unexpected moment of delight for casual holiday shoppers.
We designed and fabricated a set of five miniature insurance agencies before installing them in shopping centers around Columbus, Ohio during the holiday season.
Users were invited to place their smartphone atop the mini insurance office as they peered in to admire its faux details and finishings. An internal sensor would then trigger, sending a prize ticket outward for retrieval from the front of the build.
The experience was made to be light-hearted, quick and impactful—an unexpected moment of delight for casual holiday shoppers.
We designed and fabricated a set of five miniature insurance agencies before installing them in shopping centers around Columbus, Ohio during the holiday season.
Users were invited to place their smartphone atop the mini insurance office as they peered in to admire its faux details and finishings. An internal sensor would then trigger, sending a prize ticket outward for retrieval from the front of the build.
The experience was made to be light-hearted, quick and impactful—an unexpected moment of delight for casual holiday shoppers.
After securing media space in high-traffic commercial spaces around the city, we turned our attention to partnerships. We locked-in five popular local vendors, pairing each with a Tiny Agency installation location. We then negotiated a freebie offer from each partner and produced the collateral on which they were delivered.
After securing media space in high-traffic commercial spaces around the city, we turned our attention to partnerships. We locked-in five popular local vendors, pairing each with a Tiny Agency installation location. We then negotiated a freebie offer from each partner and produced the collateral on which they were delivered.
After securing media space in high-traffic commercial spaces around the city, we turned our attention to partnerships. We locked-in five popular local vendors, pairing each with a Tiny Agency installation location. We then negotiated a freebie offer from each partner and produced the collateral on which they were delivered.
After securing media space in high-traffic commercial spaces around the city, we turned our attention to partnerships. We locked-in five popular local vendors, pairing each with a Tiny Agency installation location. We then negotiated a freebie offer from each partner and produced the collateral on which they were delivered.
After securing media space in high-traffic commercial spaces around the city, we turned our attention to partnerships. We locked-in five popular local vendors, pairing each with a Tiny Agency installation location. We then negotiated a freebie offer from each partner and produced the collateral on which they were delivered.
After securing media space in high-traffic commercial spaces around the city, we turned our attention to partnerships. We locked-in five popular local vendors, pairing each with a Tiny Agency installation location. We then negotiated a freebie offer from each partner and produced the collateral on which they were delivered.
After securing media space in high-traffic commercial spaces around the city, we turned our attention to partnerships. We locked-in five popular local vendors, pairing each with a Tiny Agency installation location. We then negotiated a freebie offer from each partner and produced the collateral on which they were delivered.
After securing media space in high-traffic commercial spaces around the city, we turned our attention to partnerships. We locked-in five popular local vendors, pairing each with a Tiny Agency installation location. We then negotiated a freebie offer from each partner and produced the collateral on which they were delivered.
Our field reps ensured all five Tiny Agencies functioned as intended and stood well-stocked with giveaway tickets throughout the holiday season, making daily trips to each installation for the duration of the campaign.
Our field reps ensured all five Tiny Agencies functioned as intended and stood well-stocked with giveaway tickets throughout the holiday season, making daily trips to each installation for the duration of the campaign.
Our field reps ensured all five Tiny Agencies functioned as intended and stood well-stocked with giveaway tickets throughout the holiday season, making daily trips to each installation for the duration of the campaign.
Our field reps ensured all five Tiny Agencies functioned as intended and stood well-stocked with giveaway tickets throughout the holiday season, making daily trips to each installation for the duration of the campaign.
Our field reps ensured all five Tiny Agencies functioned as intended and stood well-stocked with giveaway tickets throughout the holiday season, making daily trips to each installation for the duration of the campaign.
Our field reps ensured all five Tiny Agencies functioned as intended and stood well-stocked with giveaway tickets throughout the holiday season, making daily trips to each installation for the duration of the campaign.
Our field reps ensured all five Tiny Agencies functioned as intended and stood well-stocked with giveaway tickets throughout the holiday season, making daily trips to each installation for the duration of the campaign.
Our field reps ensured all five Tiny Agencies functioned as intended and stood well-stocked with giveaway tickets throughout the holiday season, making daily trips to each installation for the duration of the campaign.
This campaign sought to deliver an important message from Root Insurance to perspective policy holders—their phone is their agent.
Users being rewarded for placing their smartphone atop a Tiny Agency mirrored, in a miniature format, their earned benefit from going mobile with their auto insurance provider.
This campaign sought to deliver an important message from Root Insurance to perspective policy holders—their phone is their agent.
Users being rewarded for placing their smartphone atop a Tiny Agency mirrored, in a miniature format, their earned benefit from going mobile with their auto insurance provider.
This campaign sought to deliver an important message from Root Insurance to perspective policy holders—their phone is their agent.
Users being rewarded for placing their smartphone atop a Tiny Agency mirrored, in a miniature format, their earned benefit from going mobile with their auto insurance provider.
This campaign sought to deliver an important message from Root Insurance to perspective policy holders—their phone is their agent.
Users being rewarded for placing their smartphone atop a Tiny Agency mirrored, in a miniature format, their earned benefit from going mobile with their auto insurance provider.
This campaign sought to deliver an important message from Root Insurance to perspective policy holders—their phone is their agent.
Users being rewarded for placing their smartphone atop a Tiny Agency mirrored, in a miniature format, their earned benefit from going mobile with their auto insurance provider.
This campaign sought to deliver an important message from Root Insurance to perspective policy holders—their phone is their agent.
Users being rewarded for placing their smartphone atop a Tiny Agency mirrored, in a miniature format, their earned benefit from going mobile with their auto insurance provider.
This campaign sought to deliver an important message from Root Insurance to perspective policy holders—their phone is their agent.
Users being rewarded for placing their smartphone atop a Tiny Agency mirrored, in a miniature format, their earned benefit from going mobile with their auto insurance provider.
This campaign sought to deliver an important message from Root Insurance to perspective policy holders—their phone is their agent.
Users being rewarded for placing their smartphone atop a Tiny Agency mirrored, in a miniature format, their earned benefit from going mobile with their auto insurance provider.
Tiny Agencies promoted Root’s brand values in a compact attractive format while delivering free treats to more than one thousand happy holiday shoppers.
Related Case Studies
Big ideas are shiny and exciting. Some are easy to develop; most aren’t. We specialize in thoughtfully executing the many steps between ideation and activation, willing and able to lend an experienced hand during any phase of a brainstorm.
From bird’s-eye brand strategy to street-level staffing, we can help.
