Develop promotional support for Bahama Breeze’s Rumtoberfest campaign in Central Florida to drive in-store traffic and brand awareness.
Target areas that allow for a high concentration of impressions and offer an in-store redeemable to incentivize restaurant visits.
Daily drivers were delighted with a 12ft rum barrel that doubled as a rolling billboard.
In addition, our field marketing team brought the barrel to multiple large local events as part of Bahama Breeze’s sponsorship marketing efforts. At selected events, our team handed out redeemable scratch-off tickets that revealed
a giveaway when our customers brought them into