Rapids Downtown Pop-Up Space

Colorado Rapids
Sports Retail Design
Denver, CO

Services Provided:

Art Direction
Custom Fabrication
Event Activation
Experience Design
Influencer Marketing
Location Scouting
Partner Management
Store Opening

Services Provided:

Art Direction
Custom Fabrication
Event Activation
Experience Design
Influencer Marketing
Location Scouting
Partner Management
Store Opening

Moving into the trendy Dairy Block in Denver for a brief pop-up takeover, the Colorado Rapids tasked us with designing an engaging space where the club could host internal meetings, release its new merchandise package and throw fan events leading up to the 2020 season kick-off.

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Floor-to-Ceiling

We designed the space and its fixtures, front window facade to back.

Industrial-inspired materials, wild postings and distressed art installations gave the shop a personality all its own.

Floor-to-Ceiling

We designed the space and its fixtures, front window facade to back.

Industrial-inspired materials, wild postings and distressed art installations gave the shop a personality all its own.

Floor-to-Ceiling

We designed the space and its fixtures, front window facade to back.

Industrial-inspired materials, wild postings and distressed art installations gave the shop a personality all its own.

Floor-to-Ceiling

We designed the space and its fixtures, front window facade to back.

Industrial-inspired materials, wild postings and distressed art installations gave the shop a personality all its own.

Floor-to-Ceiling

We designed the space and its fixtures, front window facade to back.

Industrial-inspired materials, wild postings and distressed art installations gave the shop a personality all its own.

Floor-to-Ceiling

We designed the space and its fixtures, front window facade to back.

Industrial-inspired materials, wild postings and distressed art installations gave the shop a personality all its own.

Floor-to-Ceiling

We designed the space and its fixtures, front window facade to back.

Industrial-inspired materials, wild postings and distressed art installations gave the shop a personality all its own.

Floor-to-Ceiling

We designed the space and its fixtures, front window facade to back.

Industrial-inspired materials, wild postings and distressed art installations gave the shop a personality all its own.

Center of Attention

Rapids players, management and media utilized the space for a number of live events and broadcasts.

• Club Alumni Meet & Greet

The Call Up - Live Podcast

• New Players Welcome

• Season Preview w/GM

Center of Attention

Rapids players, management and media utilized the space for a number of live events and broadcasts.

• Club Alumni Meet & Greet

The Call Up - Live Podcast

• New Players Welcome

• Season Preview w/GM

Center of Attention

Rapids players, management and media utilized the space for a number of live events and broadcasts.

• Club Alumni Meet & Greet

The Call Up - Live Podcast

• New Players Welcome

• Season Preview w/GM

Center of Attention

Rapids players, management and media utilized the space for a number of live events and broadcasts.

• Club Alumni Meet & Greet

The Call Up - Live Podcast

• New Players Welcome

• Season Preview w/GM

Center of Attention

Rapids players, management and media utilized the space for a number of live events and broadcasts.

• Club Alumni Meet & Greet

The Call Up - Live Podcast

• New Players Welcome

• Season Preview w/GM

Center of Attention

Rapids players, management and media utilized the space for a number of live events and broadcasts.

• Club Alumni Meet & Greet

The Call Up - Live Podcast

• New Players Welcome

• Season Preview w/GM

Center of Attention

Rapids players, management and media utilized the space for a number of live events and broadcasts.

• Club Alumni Meet & Greet

The Call Up - Live Podcast

• New Players Welcome

• Season Preview w/GM

Center of Attention

Rapids players, management and media utilized the space for a number of live events and broadcasts.

• Club Alumni Meet & Greet

The Call Up - Live Podcast

• New Players Welcome

• Season Preview w/GM

Versatile Activation Space

The multi-use pop-up hosted FIFA eSports matchups, co-working spaces, live podcasts and club events.

At the end of the week, the Rapids hosted a fan fest season kick-off party behind the shop.

Versatile Activation Space

The multi-use pop-up hosted FIFA eSports matchups, co-working spaces, live podcasts and club events.

At the end of the week, the Rapids hosted a fan fest season kick-off party behind the shop.

Versatile Activation Space

The multi-use pop-up hosted FIFA eSports matchups, co-working spaces, live podcasts and club events.

At the end of the week, the Rapids hosted a fan fest season kick-off party behind the shop.

Versatile Activation Space

The multi-use pop-up hosted FIFA eSports matchups, co-working spaces, live podcasts and club events.

At the end of the week, the Rapids hosted a fan fest season kick-off party behind the shop.

Versatile Activation Space

The multi-use pop-up hosted FIFA eSports matchups, co-working spaces, live podcasts and club events.

At the end of the week, the Rapids hosted a fan fest season kick-off party behind the shop.

Versatile Activation Space

The multi-use pop-up hosted FIFA eSports matchups, co-working spaces, live podcasts and club events.

At the end of the week, the Rapids hosted a fan fest season kick-off party behind the shop.

Versatile Activation Space

The multi-use pop-up hosted FIFA eSports matchups, co-working spaces, live podcasts and club events.

At the end of the week, the Rapids hosted a fan fest season kick-off party behind the shop.

Versatile Activation Space

The multi-use pop-up hosted FIFA eSports matchups, co-working spaces, live podcasts and club events.

At the end of the week, the Rapids hosted a fan fest season kick-off party behind the shop.

The Impact

The club promoted the pop-up as its first-ever downtown presence, featuring it heavily on social media throughout the week.

Followers were clued-in to exclusive events and giveaways that helped the Rapids get their fans excited for the 2020 season.

By the Numbers:

3,450 sq.ft space

17 club events hosted

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