UpWest Pop-Up Retail Environment

UpWest
Retail Experience Design
New York

Services Provided:

Art Direction
Collateral
Custom Fabrication
Experience Design
Fixture Fabrication
Location Scouting
Partner Management
Retail Design
Store Opening

Services Provided:

Art Direction
Collateral
Custom Fabrication
Experience Design
Fixture Fabrication
Location Scouting
Partner Management
Retail Design
Store Opening

Our Task

UpWest, a recently launched DTC brand, challenged us to develop its physical retail language in a three-month pop-up shop.

We managed each step of the store’s development, from approval to execution.

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Visualizing the Space

We rendered the store in 3D to demonstrate concepts with spatial and textural accuracy.

Our design team workshopped details with the client during a digital walkthrough of the store and its fixtures.

Visualizing the Space

We rendered the store in 3D to demonstrate concepts with spatial and textural accuracy.

Our design team workshopped details with the client during a digital walkthrough of the store and its fixtures.

Visualizing the Space

We rendered the store in 3D to demonstrate concepts with spatial and textural accuracy.

Our design team workshopped details with the client during a digital walkthrough of the store and its fixtures.

Visualizing the Space

We rendered the store in 3D to demonstrate concepts with spatial and textural accuracy.

Our design team workshopped details with the client during a digital walkthrough of the store and its fixtures.

Visualizing the Space

We rendered the store in 3D to demonstrate concepts with spatial and textural accuracy.

Our design team workshopped details with the client during a digital walkthrough of the store and its fixtures.

Visualizing the Space

We rendered the store in 3D to demonstrate concepts with spatial and textural accuracy.

Our design team workshopped details with the client during a digital walkthrough of the store and its fixtures.

Visualizing the Space

We rendered the store in 3D to demonstrate concepts with spatial and textural accuracy.

Our design team workshopped details with the client during a digital walkthrough of the store and its fixtures.

Visualizing the Space

We rendered the store in 3D to demonstrate concepts with spatial and textural accuracy.

Our design team workshopped details with the client during a digital walkthrough of the store and its fixtures.

Fit & Finish

We planned and placed every detail, incorporating the brand’s visual muse, Joshua Tree National Park, throughout the space.

From inspiration and mood boards to circulation charts and merchandise layouts, we took a collaborative, hands-on approach with all store planning, working in lock-step with our client to create a space that represented the brand with authenticity.

Fit & Finish

We planned and placed every detail, incorporating the brand’s visual muse, Joshua Tree National Park, throughout the space.

From inspiration and mood boards to circulation charts and merchandise layouts, we took a collaborative, hands-on approach with all store planning, working in lock-step with our client to create a space that represented the brand with authenticity.

Fit & Finish

We planned and placed every detail, incorporating the brand’s visual muse, Joshua Tree National Park, throughout the space.

From inspiration and mood boards to circulation charts and merchandise layouts, we took a collaborative, hands-on approach with all store planning, working in lock-step with our client to create a space that represented the brand with authenticity.

Fit & Finish

We planned and placed every detail, incorporating the brand’s visual muse, Joshua Tree National Park, throughout the space.

From inspiration and mood boards to circulation charts and merchandise layouts, we took a collaborative, hands-on approach with all store planning, working in lock-step with our client to create a space that represented the brand with authenticity.

Fit & Finish

We planned and placed every detail, incorporating the brand’s visual muse, Joshua Tree National Park, throughout the space.

From inspiration and mood boards to circulation charts and merchandise layouts, we took a collaborative, hands-on approach with all store planning, working in lock-step with our client to create a space that represented the brand with authenticity.

Fit & Finish

We planned and placed every detail, incorporating the brand’s visual muse, Joshua Tree National Park, throughout the space.

From inspiration and mood boards to circulation charts and merchandise layouts, we took a collaborative, hands-on approach with all store planning, working in lock-step with our client to create a space that represented the brand with authenticity.

Fit & Finish

We planned and placed every detail, incorporating the brand’s visual muse, Joshua Tree National Park, throughout the space.

From inspiration and mood boards to circulation charts and merchandise layouts, we took a collaborative, hands-on approach with all store planning, working in lock-step with our client to create a space that represented the brand with authenticity.

Fit & Finish

We planned and placed every detail, incorporating the brand’s visual muse, Joshua Tree National Park, throughout the space.

From inspiration and mood boards to circulation charts and merchandise layouts, we took a collaborative, hands-on approach with all store planning, working in lock-step with our client to create a space that represented the brand with authenticity.

The Impact

With the digital evolution of retail, quick-change specialty spaces are becoming more desirable by both brands and customers.

In order to make an impact, spaces like this one have to be thoughtfully designed and meaningful to customers. This is especially important for DTC brands who are looking to introduce themselves to their audiences.

By the Numbers:

1,150 sq.ft space

22 million annual visitors

(Roosevelt Field Mall)

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