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Pop-Up Photo Studio

Justice
Shopping Mall Activation
Los Angeles, CA

Services Provided:

Collateral
Connected Hardware
Content Creation
Data Capture
Giveaways
Location Scouting
Shipping and Storage
Staffing

Services Provided:

Collateral
Connected Hardware
Content Creation
Data Capture
Giveaways
Location Scouting
Shipping and Storage
Staffing

Our task

Justice chose us as their creative partner in designing and executing an interactive experience they could share with their young shoppers. Brand reps showed interest in past photography-focused activations, hoping to recreate something similar in support of their fall campaign, Every Girl. Every Day.

Empowerment of young girls is the foundation of Justice’s brand ethos. They challenged us to build an activation that accomplished just that—something that made every girl feel special, confident and beautiful in their own skin.

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Pop-up photo studio

To do so, we created the Justice Pop-Up Photo Studio. More than a simple photobooth, it was important that this event’s polish and professionalism portray an exclusivity that made all participants feel like stars.

First and foremost, Justice’s own fashion photographer and studio stylist were enlisted as featured talent. Their warm outgoing personalities contributed to our intended emotional takeaway. We wanted our young participants to interact with real-life women they could look up to, creative professionals that exuded both kindness and confidence in their work.

The event’s footprint was designed to mimic a high-fashion photo studio, equipped with professional lighting, a custom backdrop, director’s chairs, Justice giveaways, fun photo props and direct-to-print technology. After posing for photos, young attendees and their parents would select their preferred image from a nearby monitor. The chosen photo was then dropped into a piece of Justice promo collateral before being printed and delivered on site.

Pop-up photo studio

To do so, we created the Justice Pop-Up Photo Studio. More than a simple photobooth, it was important that this event’s polish and professionalism portray an exclusivity that made all participants feel like stars.

First and foremost, Justice’s own fashion photographer and studio stylist were enlisted as featured talent. Their warm outgoing personalities contributed to our intended emotional takeaway. We wanted our young participants to interact with real-life women they could look up to, creative professionals that exuded both kindness and confidence in their work.

The event’s footprint was designed to mimic a high-fashion photo studio, equipped with professional lighting, a custom backdrop, director’s chairs, Justice giveaways, fun photo props and direct-to-print technology. After posing for photos, young attendees and their parents would select their preferred image from a nearby monitor. The chosen photo was then dropped into a piece of Justice promo collateral before being printed and delivered on site.

Pop-up photo studio

To do so, we created the Justice Pop-Up Photo Studio. More than a simple photobooth, it was important that this event’s polish and professionalism portray an exclusivity that made all participants feel like stars.

First and foremost, Justice’s own fashion photographer and studio stylist were enlisted as featured talent. Their warm outgoing personalities contributed to our intended emotional takeaway. We wanted our young participants to interact with real-life women they could look up to, creative professionals that exuded both kindness and confidence in their work.

The event’s footprint was designed to mimic a high-fashion photo studio, equipped with professional lighting, a custom backdrop, director’s chairs, Justice giveaways, fun photo props and direct-to-print technology. After posing for photos, young attendees and their parents would select their preferred image from a nearby monitor. The chosen photo was then dropped into a piece of Justice promo collateral before being printed and delivered on site.

Pop-up photo studio

To do so, we created the Justice Pop-Up Photo Studio. More than a simple photobooth, it was important that this event’s polish and professionalism portray an exclusivity that made all participants feel like stars.

First and foremost, Justice’s own fashion photographer and studio stylist were enlisted as featured talent. Their warm outgoing personalities contributed to our intended emotional takeaway. We wanted our young participants to interact with real-life women they could look up to, creative professionals that exuded both kindness and confidence in their work.

The event’s footprint was designed to mimic a high-fashion photo studio, equipped with professional lighting, a custom backdrop, director’s chairs, Justice giveaways, fun photo props and direct-to-print technology. After posing for photos, young attendees and their parents would select their preferred image from a nearby monitor. The chosen photo was then dropped into a piece of Justice promo collateral before being printed and delivered on site.

Pop-up photo studio

To do so, we created the Justice Pop-Up Photo Studio. More than a simple photobooth, it was important that this event’s polish and professionalism portray an exclusivity that made all participants feel like stars.

First and foremost, Justice’s own fashion photographer and studio stylist were enlisted as featured talent. Their warm outgoing personalities contributed to our intended emotional takeaway. We wanted our young participants to interact with real-life women they could look up to, creative professionals that exuded both kindness and confidence in their work.

The event’s footprint was designed to mimic a high-fashion photo studio, equipped with professional lighting, a custom backdrop, director’s chairs, Justice giveaways, fun photo props and direct-to-print technology. After posing for photos, young attendees and their parents would select their preferred image from a nearby monitor. The chosen photo was then dropped into a piece of Justice promo collateral before being printed and delivered on site.

Pop-up photo studio

To do so, we created the Justice Pop-Up Photo Studio. More than a simple photobooth, it was important that this event’s polish and professionalism portray an exclusivity that made all participants feel like stars.

First and foremost, Justice’s own fashion photographer and studio stylist were enlisted as featured talent. Their warm outgoing personalities contributed to our intended emotional takeaway. We wanted our young participants to interact with real-life women they could look up to, creative professionals that exuded both kindness and confidence in their work.

The event’s footprint was designed to mimic a high-fashion photo studio, equipped with professional lighting, a custom backdrop, director’s chairs, Justice giveaways, fun photo props and direct-to-print technology. After posing for photos, young attendees and their parents would select their preferred image from a nearby monitor. The chosen photo was then dropped into a piece of Justice promo collateral before being printed and delivered on site.

Pop-up photo studio

To do so, we created the Justice Pop-Up Photo Studio. More than a simple photobooth, it was important that this event’s polish and professionalism portray an exclusivity that made all participants feel like stars.

First and foremost, Justice’s own fashion photographer and studio stylist were enlisted as featured talent. Their warm outgoing personalities contributed to our intended emotional takeaway. We wanted our young participants to interact with real-life women they could look up to, creative professionals that exuded both kindness and confidence in their work.

The event’s footprint was designed to mimic a high-fashion photo studio, equipped with professional lighting, a custom backdrop, director’s chairs, Justice giveaways, fun photo props and direct-to-print technology. After posing for photos, young attendees and their parents would select their preferred image from a nearby monitor. The chosen photo was then dropped into a piece of Justice promo collateral before being printed and delivered on site.

Pop-up photo studio

To do so, we created the Justice Pop-Up Photo Studio. More than a simple photobooth, it was important that this event’s polish and professionalism portray an exclusivity that made all participants feel like stars.

First and foremost, Justice’s own fashion photographer and studio stylist were enlisted as featured talent. Their warm outgoing personalities contributed to our intended emotional takeaway. We wanted our young participants to interact with real-life women they could look up to, creative professionals that exuded both kindness and confidence in their work.

The event’s footprint was designed to mimic a high-fashion photo studio, equipped with professional lighting, a custom backdrop, director’s chairs, Justice giveaways, fun photo props and direct-to-print technology. After posing for photos, young attendees and their parents would select their preferred image from a nearby monitor. The chosen photo was then dropped into a piece of Justice promo collateral before being printed and delivered on site.

Behind-the-scenes

Our event planning team directed a litany of moving parts to bring the pop-up to life. From securing media space to arranging furniture rentals in market, sharp details helped the event run smoothly throughout the day.

We also designed and produced all supporting signage, hired brand ambassadors to manage user check-ins and enforced a legal waiver system that ensured Justice could use all resulting images in future marketing efforts—a high-value benefit for the brand.

A true end-to-end effort, our on-site activation team managed set-up and teardown of all physical assets, working closely with mall management every step of the way.

Behind-the-scenes

Our event planning team directed a litany of moving parts to bring the pop-up to life. From securing media space to arranging furniture rentals in market, sharp details helped the event run smoothly throughout the day.

We also designed and produced all supporting signage, hired brand ambassadors to manage user check-ins and enforced a legal waiver system that ensured Justice could use all resulting images in future marketing efforts—a high-value benefit for the brand.

A true end-to-end effort, our on-site activation team managed set-up and teardown of all physical assets, working closely with mall management every step of the way.

Behind-the-scenes

Our event planning team directed a litany of moving parts to bring the pop-up to life. From securing media space to arranging furniture rentals in market, sharp details helped the event run smoothly throughout the day.

We also designed and produced all supporting signage, hired brand ambassadors to manage user check-ins and enforced a legal waiver system that ensured Justice could use all resulting images in future marketing efforts—a high-value benefit for the brand.

A true end-to-end effort, our on-site activation team managed set-up and teardown of all physical assets, working closely with mall management every step of the way.

Behind-the-scenes

Our event planning team directed a litany of moving parts to bring the pop-up to life. From securing media space to arranging furniture rentals in market, sharp details helped the event run smoothly throughout the day.

We also designed and produced all supporting signage, hired brand ambassadors to manage user check-ins and enforced a legal waiver system that ensured Justice could use all resulting images in future marketing efforts—a high-value benefit for the brand.

A true end-to-end effort, our on-site activation team managed set-up and teardown of all physical assets, working closely with mall management every step of the way.

Behind-the-scenes

Our event planning team directed a litany of moving parts to bring the pop-up to life. From securing media space to arranging furniture rentals in market, sharp details helped the event run smoothly throughout the day.

We also designed and produced all supporting signage, hired brand ambassadors to manage user check-ins and enforced a legal waiver system that ensured Justice could use all resulting images in future marketing efforts—a high-value benefit for the brand.

A true end-to-end effort, our on-site activation team managed set-up and teardown of all physical assets, working closely with mall management every step of the way.

Behind-the-scenes

Our event planning team directed a litany of moving parts to bring the pop-up to life. From securing media space to arranging furniture rentals in market, sharp details helped the event run smoothly throughout the day.

We also designed and produced all supporting signage, hired brand ambassadors to manage user check-ins and enforced a legal waiver system that ensured Justice could use all resulting images in future marketing efforts—a high-value benefit for the brand.

A true end-to-end effort, our on-site activation team managed set-up and teardown of all physical assets, working closely with mall management every step of the way.

Behind-the-scenes

Our event planning team directed a litany of moving parts to bring the pop-up to life. From securing media space to arranging furniture rentals in market, sharp details helped the event run smoothly throughout the day.

We also designed and produced all supporting signage, hired brand ambassadors to manage user check-ins and enforced a legal waiver system that ensured Justice could use all resulting images in future marketing efforts—a high-value benefit for the brand.

A true end-to-end effort, our on-site activation team managed set-up and teardown of all physical assets, working closely with mall management every step of the way.

Behind-the-scenes

Our event planning team directed a litany of moving parts to bring the pop-up to life. From securing media space to arranging furniture rentals in market, sharp details helped the event run smoothly throughout the day.

We also designed and produced all supporting signage, hired brand ambassadors to manage user check-ins and enforced a legal waiver system that ensured Justice could use all resulting images in future marketing efforts—a high-value benefit for the brand.

A true end-to-end effort, our on-site activation team managed set-up and teardown of all physical assets, working closely with mall management every step of the way.

Content capture

Aside from core photography efforts upon which the event was built, Justice tasked us with a multifaceted content capture checklist that included Instagram Boomerangs, GoPro timelapses, video testimonials, a behind-the-scenes photo album and three video edits.

Content capture

Aside from core photography efforts upon which the event was built, Justice tasked us with a multifaceted content capture checklist that included Instagram Boomerangs, GoPro timelapses, video testimonials, a behind-the-scenes photo album and three video edits.

Content capture

Aside from core photography efforts upon which the event was built, Justice tasked us with a multifaceted content capture checklist that included Instagram Boomerangs, GoPro timelapses, video testimonials, a behind-the-scenes photo album and three video edits.

Content capture

Aside from core photography efforts upon which the event was built, Justice tasked us with a multifaceted content capture checklist that included Instagram Boomerangs, GoPro timelapses, video testimonials, a behind-the-scenes photo album and three video edits.

Content capture

Aside from core photography efforts upon which the event was built, Justice tasked us with a multifaceted content capture checklist that included Instagram Boomerangs, GoPro timelapses, video testimonials, a behind-the-scenes photo album and three video edits.

Content capture

Aside from core photography efforts upon which the event was built, Justice tasked us with a multifaceted content capture checklist that included Instagram Boomerangs, GoPro timelapses, video testimonials, a behind-the-scenes photo album and three video edits.

Content capture

Aside from core photography efforts upon which the event was built, Justice tasked us with a multifaceted content capture checklist that included Instagram Boomerangs, GoPro timelapses, video testimonials, a behind-the-scenes photo album and three video edits.

Content capture

Aside from core photography efforts upon which the event was built, Justice tasked us with a multifaceted content capture checklist that included Instagram Boomerangs, GoPro timelapses, video testimonials, a behind-the-scenes photo album and three video edits.

Digital takeover

The resulting visuals were quickly processed and delivered to Justice to be utilized in a full digital takeover. During the days and weeks following the event, their website home page, Live Justice portal, email newsletter and social media channels featured behind-the-scenes photo and video content captured by our content team, reaching millions of followers.

Digital takeover

The resulting visuals were quickly processed and delivered to Justice to be utilized in a full digital takeover. During the days and weeks following the event, their website home page, Live Justice portal, email newsletter and social media channels featured behind-the-scenes photo and video content captured by our content team, reaching millions of followers.

Digital takeover

The resulting visuals were quickly processed and delivered to Justice to be utilized in a full digital takeover. During the days and weeks following the event, their website home page, Live Justice portal, email newsletter and social media channels featured behind-the-scenes photo and video content captured by our content team, reaching millions of followers.

Digital takeover

The resulting visuals were quickly processed and delivered to Justice to be utilized in a full digital takeover. During the days and weeks following the event, their website home page, Live Justice portal, email newsletter and social media channels featured behind-the-scenes photo and video content captured by our content team, reaching millions of followers.

Digital takeover

The resulting visuals were quickly processed and delivered to Justice to be utilized in a full digital takeover. During the days and weeks following the event, their website home page, Live Justice portal, email newsletter and social media channels featured behind-the-scenes photo and video content captured by our content team, reaching millions of followers.

Digital takeover

The resulting visuals were quickly processed and delivered to Justice to be utilized in a full digital takeover. During the days and weeks following the event, their website home page, Live Justice portal, email newsletter and social media channels featured behind-the-scenes photo and video content captured by our content team, reaching millions of followers.

Digital takeover

The resulting visuals were quickly processed and delivered to Justice to be utilized in a full digital takeover. During the days and weeks following the event, their website home page, Live Justice portal, email newsletter and social media channels featured behind-the-scenes photo and video content captured by our content team, reaching millions of followers.

Digital takeover

The resulting visuals were quickly processed and delivered to Justice to be utilized in a full digital takeover. During the days and weeks following the event, their website home page, Live Justice portal, email newsletter and social media channels featured behind-the-scenes photo and video content captured by our content team, reaching millions of followers.

The impact

The event had a two-sided benefit for Justice brand reps. Their marketing and sales team enjoyed increased traffic and interest—especially at the Cerritos retail location. Their creative department secured enough high-quality content to use for an entire season, saving on production costs.

More than business takeaways, the giggles, smiles and hugs seen and felt throughout the day proved to be the most important result—one that our partners at Justice were thrilled to have delivered to their well-deserving fanbase.

By the numbers:

160+ smiling participants

20,000+ video views in first week

1,790+ distributed giveaway items

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