Modular Fitness Challenge: Three fitness challenges—battle ropes, a pull-up bar, and
core challenges—were designed to motivate and inspire action for those who were looking
to take their fitness performance to the next level. This activation toured festivals and
sporting events across Kentucky.
Giveaways: Brand Ambassadors encouraged passersby to compete in fitness challenges to secure the highest score on the leaderboard. All participants were awarded with giveaways, with 3,000+ items handed out across all events.
Data Capture: After a stint of exercise, participants entered their emails for more
information on how Baptist Health is improving wellness in their community.