MLS Cup Trophy Tour

MLS
Sports Activation
Nationwide

Services Provided:

3D Installation
Custom Fabrication
Data Capture
Event Activation
Giveaways
Location Scouting
Mobile Tour
Permitting
Shipping and Storage
Staffing
User-Generated Content

Services Provided:

3D Installation
Custom Fabrication
Data Capture
Event Activation
Giveaways
Location Scouting
Mobile Tour
Permitting
Shipping and Storage
Staffing
User-Generated Content

Our Task

Prior to the 2017 MLS Cup Playoffs, the league tasked us with building a replica of The Philip F. Anschutz Trophy, the two-foot silver sculpture awarded to each season’s MLS Cup winner.

While a true-to-size copy of the trophy is fabricated for every new champion, the league requested this version be made bigger—much bigger.

No items found.

Trophy on Tour

It’s traveled the continent for three straight playoff seasons and counting. In 2017, it visited Toronto and Seattle. The following year, it delighted soccer fans at three locations in Atlanta. In 2019, it spent time in Los Angeles before landing in Seattle prior to the Cup match between the Seattle Sounders and Toronto FC.

We manage shipping, storage, set up and teardown of the trophy and its supporting elements each time they are deployed, keeping the set safely crated in our warehouse during the offseason.

Trophy on Tour

It’s traveled the continent for three straight playoff seasons and counting. In 2017, it visited Toronto and Seattle. The following year, it delighted soccer fans at three locations in Atlanta. In 2019, it spent time in Los Angeles before landing in Seattle prior to the Cup match between the Seattle Sounders and Toronto FC.

We manage shipping, storage, set up and teardown of the trophy and its supporting elements each time they are deployed, keeping the set safely crated in our warehouse during the offseason.

Trophy on Tour

It’s traveled the continent for three straight playoff seasons and counting. In 2017, it visited Toronto and Seattle. The following year, it delighted soccer fans at three locations in Atlanta. In 2019, it spent time in Los Angeles before landing in Seattle prior to the Cup match between the Seattle Sounders and Toronto FC.

We manage shipping, storage, set up and teardown of the trophy and its supporting elements each time they are deployed, keeping the set safely crated in our warehouse during the offseason.

Trophy on Tour

It’s traveled the continent for three straight playoff seasons and counting. In 2017, it visited Toronto and Seattle. The following year, it delighted soccer fans at three locations in Atlanta. In 2019, it spent time in Los Angeles before landing in Seattle prior to the Cup match between the Seattle Sounders and Toronto FC.

We manage shipping, storage, set up and teardown of the trophy and its supporting elements each time they are deployed, keeping the set safely crated in our warehouse during the offseason.

Trophy on Tour

It’s traveled the continent for three straight playoff seasons and counting. In 2017, it visited Toronto and Seattle. The following year, it delighted soccer fans at three locations in Atlanta. In 2019, it spent time in Los Angeles before landing in Seattle prior to the Cup match between the Seattle Sounders and Toronto FC.

We manage shipping, storage, set up and teardown of the trophy and its supporting elements each time they are deployed, keeping the set safely crated in our warehouse during the offseason.

Trophy on Tour

It’s traveled the continent for three straight playoff seasons and counting. In 2017, it visited Toronto and Seattle. The following year, it delighted soccer fans at three locations in Atlanta. In 2019, it spent time in Los Angeles before landing in Seattle prior to the Cup match between the Seattle Sounders and Toronto FC.

We manage shipping, storage, set up and teardown of the trophy and its supporting elements each time they are deployed, keeping the set safely crated in our warehouse during the offseason.

Trophy on Tour

It’s traveled the continent for three straight playoff seasons and counting. In 2017, it visited Toronto and Seattle. The following year, it delighted soccer fans at three locations in Atlanta. In 2019, it spent time in Los Angeles before landing in Seattle prior to the Cup match between the Seattle Sounders and Toronto FC.

We manage shipping, storage, set up and teardown of the trophy and its supporting elements each time they are deployed, keeping the set safely crated in our warehouse during the offseason.

Trophy on Tour

It’s traveled the continent for three straight playoff seasons and counting. In 2017, it visited Toronto and Seattle. The following year, it delighted soccer fans at three locations in Atlanta. In 2019, it spent time in Los Angeles before landing in Seattle prior to the Cup match between the Seattle Sounders and Toronto FC.

We manage shipping, storage, set up and teardown of the trophy and its supporting elements each time they are deployed, keeping the set safely crated in our warehouse during the offseason.

Stand Tall

The trophy was built with molded fiberglass, MDO framing and chrome vinyl. At fourteen-feet tall, it stands out in a crowd—and consistently draws them.

It travels with safety barricades and a foundation structure, as well as a rolling staircase upon which fans are invited to stand for eye-level photography. Artwork shown on the stairs and footprint signage is redesigned in-house each season to align with current MLS marketing.

Stand Tall

The trophy was built with molded fiberglass, MDO framing and chrome vinyl. At fourteen-feet tall, it stands out in a crowd—and consistently draws them.

It travels with safety barricades and a foundation structure, as well as a rolling staircase upon which fans are invited to stand for eye-level photography. Artwork shown on the stairs and footprint signage is redesigned in-house each season to align with current MLS marketing.

Stand Tall

The trophy was built with molded fiberglass, MDO framing and chrome vinyl. At fourteen-feet tall, it stands out in a crowd—and consistently draws them.

It travels with safety barricades and a foundation structure, as well as a rolling staircase upon which fans are invited to stand for eye-level photography. Artwork shown on the stairs and footprint signage is redesigned in-house each season to align with current MLS marketing.

Stand Tall

The trophy was built with molded fiberglass, MDO framing and chrome vinyl. At fourteen-feet tall, it stands out in a crowd—and consistently draws them.

It travels with safety barricades and a foundation structure, as well as a rolling staircase upon which fans are invited to stand for eye-level photography. Artwork shown on the stairs and footprint signage is redesigned in-house each season to align with current MLS marketing.

Stand Tall

The trophy was built with molded fiberglass, MDO framing and chrome vinyl. At fourteen-feet tall, it stands out in a crowd—and consistently draws them.

It travels with safety barricades and a foundation structure, as well as a rolling staircase upon which fans are invited to stand for eye-level photography. Artwork shown on the stairs and footprint signage is redesigned in-house each season to align with current MLS marketing.

Stand Tall

The trophy was built with molded fiberglass, MDO framing and chrome vinyl. At fourteen-feet tall, it stands out in a crowd—and consistently draws them.

It travels with safety barricades and a foundation structure, as well as a rolling staircase upon which fans are invited to stand for eye-level photography. Artwork shown on the stairs and footprint signage is redesigned in-house each season to align with current MLS marketing.

Stand Tall

The trophy was built with molded fiberglass, MDO framing and chrome vinyl. At fourteen-feet tall, it stands out in a crowd—and consistently draws them.

It travels with safety barricades and a foundation structure, as well as a rolling staircase upon which fans are invited to stand for eye-level photography. Artwork shown on the stairs and footprint signage is redesigned in-house each season to align with current MLS marketing.

Stand Tall

The trophy was built with molded fiberglass, MDO framing and chrome vinyl. At fourteen-feet tall, it stands out in a crowd—and consistently draws them.

It travels with safety barricades and a foundation structure, as well as a rolling staircase upon which fans are invited to stand for eye-level photography. Artwork shown on the stairs and footprint signage is redesigned in-house each season to align with current MLS marketing.

Activation Day

The trophy has been activated in a number of ways—often kicked off with a PR event for local media and fans. We’ve staffed its footprint with social photographers, soccer street performers and brand ambassadors directed to distribute giveaways and log captured data on behalf of the MLS.

Activation Day

The trophy has been activated in a number of ways—often kicked off with a PR event for local media and fans. We’ve staffed its footprint with social photographers, soccer street performers and brand ambassadors directed to distribute giveaways and log captured data on behalf of the MLS.

Activation Day

The trophy has been activated in a number of ways—often kicked off with a PR event for local media and fans. We’ve staffed its footprint with social photographers, soccer street performers and brand ambassadors directed to distribute giveaways and log captured data on behalf of the MLS.

Activation Day

The trophy has been activated in a number of ways—often kicked off with a PR event for local media and fans. We’ve staffed its footprint with social photographers, soccer street performers and brand ambassadors directed to distribute giveaways and log captured data on behalf of the MLS.

Activation Day

The trophy has been activated in a number of ways—often kicked off with a PR event for local media and fans. We’ve staffed its footprint with social photographers, soccer street performers and brand ambassadors directed to distribute giveaways and log captured data on behalf of the MLS.

Activation Day

The trophy has been activated in a number of ways—often kicked off with a PR event for local media and fans. We’ve staffed its footprint with social photographers, soccer street performers and brand ambassadors directed to distribute giveaways and log captured data on behalf of the MLS.

Activation Day

The trophy has been activated in a number of ways—often kicked off with a PR event for local media and fans. We’ve staffed its footprint with social photographers, soccer street performers and brand ambassadors directed to distribute giveaways and log captured data on behalf of the MLS.

Activation Day

The trophy has been activated in a number of ways—often kicked off with a PR event for local media and fans. We’ve staffed its footprint with social photographers, soccer street performers and brand ambassadors directed to distribute giveaways and log captured data on behalf of the MLS.

Supersized Soccer

In select markets, giant extruded lettering spelling out “#MLSCUP” and a supersized soccer ball travel with the trophy. Deploying these elements helps to expand the overall activation footprint and enhance visibility for the league. We built these items and, like the trophy, store and maintain them year-round.

Supersized Soccer

In select markets, giant extruded lettering spelling out “#MLSCUP” and a supersized soccer ball travel with the trophy. Deploying these elements helps to expand the overall activation footprint and enhance visibility for the league. We built these items and, like the trophy, store and maintain them year-round.

Supersized Soccer

In select markets, giant extruded lettering spelling out “#MLSCUP” and a supersized soccer ball travel with the trophy. Deploying these elements helps to expand the overall activation footprint and enhance visibility for the league. We built these items and, like the trophy, store and maintain them year-round.

Supersized Soccer

In select markets, giant extruded lettering spelling out “#MLSCUP” and a supersized soccer ball travel with the trophy. Deploying these elements helps to expand the overall activation footprint and enhance visibility for the league. We built these items and, like the trophy, store and maintain them year-round.

Supersized Soccer

In select markets, giant extruded lettering spelling out “#MLSCUP” and a supersized soccer ball travel with the trophy. Deploying these elements helps to expand the overall activation footprint and enhance visibility for the league. We built these items and, like the trophy, store and maintain them year-round.

Supersized Soccer

In select markets, giant extruded lettering spelling out “#MLSCUP” and a supersized soccer ball travel with the trophy. Deploying these elements helps to expand the overall activation footprint and enhance visibility for the league. We built these items and, like the trophy, store and maintain them year-round.

Supersized Soccer

In select markets, giant extruded lettering spelling out “#MLSCUP” and a supersized soccer ball travel with the trophy. Deploying these elements helps to expand the overall activation footprint and enhance visibility for the league. We built these items and, like the trophy, store and maintain them year-round.

Supersized Soccer

In select markets, giant extruded lettering spelling out “#MLSCUP” and a supersized soccer ball travel with the trophy. Deploying these elements helps to expand the overall activation footprint and enhance visibility for the league. We built these items and, like the trophy, store and maintain them year-round.

The Impact

Our giant replica trophy is a fan favorite in any soccer city. Towering over curious passersby, it continues to serve as an impactful and repeatable sports marketing execution for the MLS.

By the Numbers:

3 year campaign

9 installations and counting

4 cities visited

Millions of brand impressions

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