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MLS All-Star Collage

MLS
Public Art Installation
Orlando, FL

Services Provided:

Content Creation
Event Activation
Location Scouting
Public Art
Talent Management

Services Provided:

Content Creation
Event Activation
Location Scouting
Public Art
Talent Management

Our task

The MLS differentiates itself as the alternative professional sports league in America—embracing counter-culture, art and creativity in its marketing efforts. This year, Major League Soccer tasked us with creating a representative piece of large-scale public art to showcase Orlando as the host of All-Star festivities.

It was important that the artwork convey the region’s growing soccer-centric sports culture while positioning local stars and fan imagery as heroes of the composition.

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The artwork

Installed on the street-facing exterior wall of one of Orlando’s most-visited soccer pubs, the mural spanned almost fifty feet of sidewalk and towered nearly twenty feet over W. Central Boulevard. Across from Exploria Stadium, it stood in prime position for the enjoyment of Orlando soccer fans.

The collage featured All-Star honorees, fan groups and MLS-themed imagery, all sourced from the league’s content creator’s network.

The artwork

Installed on the street-facing exterior wall of one of Orlando’s most-visited soccer pubs, the mural spanned almost fifty feet of sidewalk and towered nearly twenty feet over W. Central Boulevard. Across from Exploria Stadium, it stood in prime position for the enjoyment of Orlando soccer fans.

The collage featured All-Star honorees, fan groups and MLS-themed imagery, all sourced from the league’s content creator’s network.

The artwork

Installed on the street-facing exterior wall of one of Orlando’s most-visited soccer pubs, the mural spanned almost fifty feet of sidewalk and towered nearly twenty feet over W. Central Boulevard. Across from Exploria Stadium, it stood in prime position for the enjoyment of Orlando soccer fans.

The collage featured All-Star honorees, fan groups and MLS-themed imagery, all sourced from the league’s content creator’s network.

The artwork

Installed on the street-facing exterior wall of one of Orlando’s most-visited soccer pubs, the mural spanned almost fifty feet of sidewalk and towered nearly twenty feet over W. Central Boulevard. Across from Exploria Stadium, it stood in prime position for the enjoyment of Orlando soccer fans.

The collage featured All-Star honorees, fan groups and MLS-themed imagery, all sourced from the league’s content creator’s network.

The artwork

Installed on the street-facing exterior wall of one of Orlando’s most-visited soccer pubs, the mural spanned almost fifty feet of sidewalk and towered nearly twenty feet over W. Central Boulevard. Across from Exploria Stadium, it stood in prime position for the enjoyment of Orlando soccer fans.

The collage featured All-Star honorees, fan groups and MLS-themed imagery, all sourced from the league’s content creator’s network.

The artwork

Installed on the street-facing exterior wall of one of Orlando’s most-visited soccer pubs, the mural spanned almost fifty feet of sidewalk and towered nearly twenty feet over W. Central Boulevard. Across from Exploria Stadium, it stood in prime position for the enjoyment of Orlando soccer fans.

The collage featured All-Star honorees, fan groups and MLS-themed imagery, all sourced from the league’s content creator’s network.

The artwork

Installed on the street-facing exterior wall of one of Orlando’s most-visited soccer pubs, the mural spanned almost fifty feet of sidewalk and towered nearly twenty feet over W. Central Boulevard. Across from Exploria Stadium, it stood in prime position for the enjoyment of Orlando soccer fans.

The collage featured All-Star honorees, fan groups and MLS-themed imagery, all sourced from the league’s content creator’s network.

The artwork

Installed on the street-facing exterior wall of one of Orlando’s most-visited soccer pubs, the mural spanned almost fifty feet of sidewalk and towered nearly twenty feet over W. Central Boulevard. Across from Exploria Stadium, it stood in prime position for the enjoyment of Orlando soccer fans.

The collage featured All-Star honorees, fan groups and MLS-themed imagery, all sourced from the league’s content creator’s network.

Team captain

We worked with world-renowned collage artist, Derek Gores, during design and installation of the piece. A Florida-based soccer superfan himself, Derek brought a passion for the game and city that was evident in the end-result. His expertise in the medium added artistic polish and ensured professional-level execution at every stage of the activation.

Talent management and permitting were critical to our success. We worked hand-in-hand with Derek, building ownership and Orlando officials to ensure the project’s legality and timely completion.

Team captain

We worked with world-renowned collage artist, Derek Gores, during design and installation of the piece. A Florida-based soccer superfan himself, Derek brought a passion for the game and city that was evident in the end-result. His expertise in the medium added artistic polish and ensured professional-level execution at every stage of the activation.

Talent management and permitting were critical to our success. We worked hand-in-hand with Derek, building ownership and Orlando officials to ensure the project’s legality and timely completion.

Team captain

We worked with world-renowned collage artist, Derek Gores, during design and installation of the piece. A Florida-based soccer superfan himself, Derek brought a passion for the game and city that was evident in the end-result. His expertise in the medium added artistic polish and ensured professional-level execution at every stage of the activation.

Talent management and permitting were critical to our success. We worked hand-in-hand with Derek, building ownership and Orlando officials to ensure the project’s legality and timely completion.

Team captain

We worked with world-renowned collage artist, Derek Gores, during design and installation of the piece. A Florida-based soccer superfan himself, Derek brought a passion for the game and city that was evident in the end-result. His expertise in the medium added artistic polish and ensured professional-level execution at every stage of the activation.

Talent management and permitting were critical to our success. We worked hand-in-hand with Derek, building ownership and Orlando officials to ensure the project’s legality and timely completion.

Team captain

We worked with world-renowned collage artist, Derek Gores, during design and installation of the piece. A Florida-based soccer superfan himself, Derek brought a passion for the game and city that was evident in the end-result. His expertise in the medium added artistic polish and ensured professional-level execution at every stage of the activation.

Talent management and permitting were critical to our success. We worked hand-in-hand with Derek, building ownership and Orlando officials to ensure the project’s legality and timely completion.

Team captain

We worked with world-renowned collage artist, Derek Gores, during design and installation of the piece. A Florida-based soccer superfan himself, Derek brought a passion for the game and city that was evident in the end-result. His expertise in the medium added artistic polish and ensured professional-level execution at every stage of the activation.

Talent management and permitting were critical to our success. We worked hand-in-hand with Derek, building ownership and Orlando officials to ensure the project’s legality and timely completion.

Team captain

We worked with world-renowned collage artist, Derek Gores, during design and installation of the piece. A Florida-based soccer superfan himself, Derek brought a passion for the game and city that was evident in the end-result. His expertise in the medium added artistic polish and ensured professional-level execution at every stage of the activation.

Talent management and permitting were critical to our success. We worked hand-in-hand with Derek, building ownership and Orlando officials to ensure the project’s legality and timely completion.

Team captain

We worked with world-renowned collage artist, Derek Gores, during design and installation of the piece. A Florida-based soccer superfan himself, Derek brought a passion for the game and city that was evident in the end-result. His expertise in the medium added artistic polish and ensured professional-level execution at every stage of the activation.

Talent management and permitting were critical to our success. We worked hand-in-hand with Derek, building ownership and Orlando officials to ensure the project’s legality and timely completion.

The impact

The mural was installed more than a month before All-Star events kicked off, giving local soccer fans and visitors plenty of time to admire its massive scale and tactile beauty leading up to the match.

By the numbers:

48ft x 18ft mural

16hr installation

1,000+sq.ft billboard-grade paper

6gal industrial mural glue

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