Kentucky Tourism

MegaViewer

Times Square, New York City

Kentucky Tourism

MegaViewer

Times Square, New York City

Kentucky Tourism

MegaViewer

Times Square, New York City

Kentucky Tourism

MegaViewer

Times Square, New York City

Community Built

Everyone loves nostalgia. People naturally seek to relive moments of whimsy and wonderment from their childhoods. Civitas set out to capture that exact feeling and share it with the world on behalf of the Kentucky Department of Tourism.

About the Project

The MegaViewer: Civitas created a 13-foot, functional replica of the classic viewer toy, equipped with a rotating reel and two large digital screens that showcase images of different landmarks and activities for which the Bluegrass State is famous. 

Nationwide Tour: The MegaViewer made its first stop in Times Square (NYC) to show thousands of New Yorkers the best of Kentucky. Then we hit the road to bring the MegaViewer to Atlanta, St. Louis, Columbus and Louisville to reach neighboring states and demographics. 

Digital Conversions: Participants received special swag items to remember the experience, and were encouraged to sign up to receive tailored itineraries for trips to Kentucky.

Services

• Staffing

• Sponsorship Activation

• Mobile Tours

• Public Relations

Community Impact

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