The MegaViewer: Civitas created a 13-foot, functional replica of the classic viewer toy,
equipped with a rotating reel and two large digital screens that showcase images of
different landmarks and activities for which the Bluegrass State is famous.
Nationwide Tour: The MegaViewer made its first stop in Times Square (NYC) to show
thousands of New Yorkers the best of Kentucky. Then we hit the road to bring the
MegaViewer to Atlanta, St. Louis, Columbus and Louisville to reach neighboring states and
Digital Conversions: Participants received special swag items to remember the
experience, and were encouraged to sign up to receive tailored itineraries for trips to