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Low-Rider Piecycle

Outsiders Pizza Company
Custom Fabrication
Detroit, Houston and Minneapolis

Services Provided:

3D Installation
Connected Hardware
Content Creation
Custom Fabrication
Guerrilla Marketing
Shipping and Storage

Services Provided:

3D Installation
Connected Hardware
Content Creation
Custom Fabrication
Guerrilla Marketing
Shipping and Storage

Our task

Outsiders Pizza Company came to us with an open-ended request for something radical, inviting us to invent a new way for their field marketing team to engage with consumers at street-level.

Their reps provided a wireframe of ideas around which we were challenged to create a bombastic sensory-packed pizza tricycle—the Low-Rider Piecycle.

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Outsiders attitude

Outsiders carries a distinct coolness in all of their marketing material, echoed with a distinct hand-drawn illustration motif.

The brand’s gritty urban personality helped inspire our design phase. It lead us to polished gold hardware elements, white-walled tires and a powder-coated paint finish—each specifically selected to carry a high-end visual theme that matched Outsiders’ branding benchmarks.

The piecycle’s look was loud, no doubt; its audio capabilities weren’t far behind. With a full marine-safe sound system, it rocked like a rolling concert—all with wireless water-resistant ease. Adding to the experience, a custom PC-to-TV set-up was designed and installed to display a looping Outsiders promo video on a vintage wood-paneled television.

Outsiders attitude

Outsiders carries a distinct coolness in all of their marketing material, echoed with a distinct hand-drawn illustration motif.

The brand’s gritty urban personality helped inspire our design phase. It lead us to polished gold hardware elements, white-walled tires and a powder-coated paint finish—each specifically selected to carry a high-end visual theme that matched Outsiders’ branding benchmarks.

The piecycle’s look was loud, no doubt; its audio capabilities weren’t far behind. With a full marine-safe sound system, it rocked like a rolling concert—all with wireless water-resistant ease. Adding to the experience, a custom PC-to-TV set-up was designed and installed to display a looping Outsiders promo video on a vintage wood-paneled television.

Outsiders attitude

Outsiders carries a distinct coolness in all of their marketing material, echoed with a distinct hand-drawn illustration motif.

The brand’s gritty urban personality helped inspire our design phase. It lead us to polished gold hardware elements, white-walled tires and a powder-coated paint finish—each specifically selected to carry a high-end visual theme that matched Outsiders’ branding benchmarks.

The piecycle’s look was loud, no doubt; its audio capabilities weren’t far behind. With a full marine-safe sound system, it rocked like a rolling concert—all with wireless water-resistant ease. Adding to the experience, a custom PC-to-TV set-up was designed and installed to display a looping Outsiders promo video on a vintage wood-paneled television.

Outsiders attitude

Outsiders carries a distinct coolness in all of their marketing material, echoed with a distinct hand-drawn illustration motif.

The brand’s gritty urban personality helped inspire our design phase. It lead us to polished gold hardware elements, white-walled tires and a powder-coated paint finish—each specifically selected to carry a high-end visual theme that matched Outsiders’ branding benchmarks.

The piecycle’s look was loud, no doubt; its audio capabilities weren’t far behind. With a full marine-safe sound system, it rocked like a rolling concert—all with wireless water-resistant ease. Adding to the experience, a custom PC-to-TV set-up was designed and installed to display a looping Outsiders promo video on a vintage wood-paneled television.

Outsiders attitude

Outsiders carries a distinct coolness in all of their marketing material, echoed with a distinct hand-drawn illustration motif.

The brand’s gritty urban personality helped inspire our design phase. It lead us to polished gold hardware elements, white-walled tires and a powder-coated paint finish—each specifically selected to carry a high-end visual theme that matched Outsiders’ branding benchmarks.

The piecycle’s look was loud, no doubt; its audio capabilities weren’t far behind. With a full marine-safe sound system, it rocked like a rolling concert—all with wireless water-resistant ease. Adding to the experience, a custom PC-to-TV set-up was designed and installed to display a looping Outsiders promo video on a vintage wood-paneled television.

Outsiders attitude

Outsiders carries a distinct coolness in all of their marketing material, echoed with a distinct hand-drawn illustration motif.

The brand’s gritty urban personality helped inspire our design phase. It lead us to polished gold hardware elements, white-walled tires and a powder-coated paint finish—each specifically selected to carry a high-end visual theme that matched Outsiders’ branding benchmarks.

The piecycle’s look was loud, no doubt; its audio capabilities weren’t far behind. With a full marine-safe sound system, it rocked like a rolling concert—all with wireless water-resistant ease. Adding to the experience, a custom PC-to-TV set-up was designed and installed to display a looping Outsiders promo video on a vintage wood-paneled television.

Outsiders attitude

Outsiders carries a distinct coolness in all of their marketing material, echoed with a distinct hand-drawn illustration motif.

The brand’s gritty urban personality helped inspire our design phase. It lead us to polished gold hardware elements, white-walled tires and a powder-coated paint finish—each specifically selected to carry a high-end visual theme that matched Outsiders’ branding benchmarks.

The piecycle’s look was loud, no doubt; its audio capabilities weren’t far behind. With a full marine-safe sound system, it rocked like a rolling concert—all with wireless water-resistant ease. Adding to the experience, a custom PC-to-TV set-up was designed and installed to display a looping Outsiders promo video on a vintage wood-paneled television.

Outsiders attitude

Outsiders carries a distinct coolness in all of their marketing material, echoed with a distinct hand-drawn illustration motif.

The brand’s gritty urban personality helped inspire our design phase. It lead us to polished gold hardware elements, white-walled tires and a powder-coated paint finish—each specifically selected to carry a high-end visual theme that matched Outsiders’ branding benchmarks.

The piecycle’s look was loud, no doubt; its audio capabilities weren’t far behind. With a full marine-safe sound system, it rocked like a rolling concert—all with wireless water-resistant ease. Adding to the experience, a custom PC-to-TV set-up was designed and installed to display a looping Outsiders promo video on a vintage wood-paneled television.

Making a Piecycle

Our sketches were rendered into a series of 3-dimensional models to help visualize shapes and finishes. This helped us determine a feasible build plan and acted as a realistic preview that we could review with the client.

We partnered with a talented local fabricator to bring the piecycle to life. We directed each aspect of the build, working hand-in-hand with the shop owner to tweak and improve upon every detail along the way. We translated this in-depth familiarity with the bike's construction and operation into an illustrated user manual that was included in each piecycle delivery.

Making a Piecycle

Our sketches were rendered into a series of 3-dimensional models to help visualize shapes and finishes. This helped us determine a feasible build plan and acted as a realistic preview that we could review with the client.

We partnered with a talented local fabricator to bring the piecycle to life. We directed each aspect of the build, working hand-in-hand with the shop owner to tweak and improve upon every detail along the way. We translated this in-depth familiarity with the bike's construction and operation into an illustrated user manual that was included in each piecycle delivery.

Making a Piecycle

Our sketches were rendered into a series of 3-dimensional models to help visualize shapes and finishes. This helped us determine a feasible build plan and acted as a realistic preview that we could review with the client.

We partnered with a talented local fabricator to bring the piecycle to life. We directed each aspect of the build, working hand-in-hand with the shop owner to tweak and improve upon every detail along the way. We translated this in-depth familiarity with the bike's construction and operation into an illustrated user manual that was included in each piecycle delivery.

Making a Piecycle

Our sketches were rendered into a series of 3-dimensional models to help visualize shapes and finishes. This helped us determine a feasible build plan and acted as a realistic preview that we could review with the client.

We partnered with a talented local fabricator to bring the piecycle to life. We directed each aspect of the build, working hand-in-hand with the shop owner to tweak and improve upon every detail along the way. We translated this in-depth familiarity with the bike's construction and operation into an illustrated user manual that was included in each piecycle delivery.

Making a Piecycle

Our sketches were rendered into a series of 3-dimensional models to help visualize shapes and finishes. This helped us determine a feasible build plan and acted as a realistic preview that we could review with the client.

We partnered with a talented local fabricator to bring the piecycle to life. We directed each aspect of the build, working hand-in-hand with the shop owner to tweak and improve upon every detail along the way. We translated this in-depth familiarity with the bike's construction and operation into an illustrated user manual that was included in each piecycle delivery.

Making a Piecycle

Our sketches were rendered into a series of 3-dimensional models to help visualize shapes and finishes. This helped us determine a feasible build plan and acted as a realistic preview that we could review with the client.

We partnered with a talented local fabricator to bring the piecycle to life. We directed each aspect of the build, working hand-in-hand with the shop owner to tweak and improve upon every detail along the way. We translated this in-depth familiarity with the bike's construction and operation into an illustrated user manual that was included in each piecycle delivery.

Making a Piecycle

Our sketches were rendered into a series of 3-dimensional models to help visualize shapes and finishes. This helped us determine a feasible build plan and acted as a realistic preview that we could review with the client.

We partnered with a talented local fabricator to bring the piecycle to life. We directed each aspect of the build, working hand-in-hand with the shop owner to tweak and improve upon every detail along the way. We translated this in-depth familiarity with the bike's construction and operation into an illustrated user manual that was included in each piecycle delivery.

Making a Piecycle

Our sketches were rendered into a series of 3-dimensional models to help visualize shapes and finishes. This helped us determine a feasible build plan and acted as a realistic preview that we could review with the client.

We partnered with a talented local fabricator to bring the piecycle to life. We directed each aspect of the build, working hand-in-hand with the shop owner to tweak and improve upon every detail along the way. We translated this in-depth familiarity with the bike's construction and operation into an illustrated user manual that was included in each piecycle delivery.

The impact

The end result, three gold-laden low-rider trikes, functioned not only as vehicles for sample distribution, but multimedia entertainment centers and irresistible photo ops.

We arranged their shipment and delivery to different markets throughout the summer. Look for them being activated at music festivals and community events all over the country.

By the numbers:

143 spoke wheels

100 pizza slice capacity

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