Sweepstake/Data Capture: Trained ambassadors used iPads to capture guest data in order to entice consumers on the trip giveaway to Louisiana. This was also an opportunity for ambassadors to explain the activation as a whole and build one-on-one connections with each consumer.
Nationwide Tour: This activation took place in four separate cities all of the same day. From asset procurement to staffing, Civitas specializes in muti-city activations while keeping the brand messaging and consumer experience consistent across all markets.
Product Sampling: All king cakes were sourced from a local, authentic bakery in Louisiana. Staff prepared and served pieces of cakes to thousands of consumers while simultaneously educating them on the tradition of the dessert and its origins for a surprise and delight moment.