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Klarna Pride Pop-Up

Klarna
Festival Activation
Columbus, OH

Services Provided:

Asset Rental
Content Creation
Custom Fabrication
Event Activation
Giveaways
Influencer Marketing
Location Scouting
Shipping and Storage
User-Generated Content

Services Provided:

Asset Rental
Content Creation
Custom Fabrication
Event Activation
Giveaways
Influencer Marketing
Location Scouting
Shipping and Storage
User-Generated Content

Our task

Activating at Columbus Pride Festival, Klarna asked us to design and deploy a scene-stealing interactive space in support of its global Shop Like A Queen campaign.

It was important that the exhibit stand-out in the festival’s sea of 10’ x 10’ tents, aligning with Klarna’s worldwide penchant for creating stunning visual installations.

Klarna also closely identifies with LGBT culture, making it clear that the booth must represent and celebrate this population in an authentic way.

No items found.

Shop Like a Queen

Klarna’s brand booth was arranged like none other at the Pride Festival, with a 10-foot flower wall, full-length glamour mirror, bright pink Airstream trailer, premium giveaways, make-up artists and mountains of fresh flowers. With a prime location at the end of the parade route, it was seen and enjoyed by an endless wave of rainbow-clad festival goers.

Attendees were welcomed into the booth to serve their fiercest looks at imaginative photo ops, alone, with friends and family or alongside any of Klarna’s glamorous social media influencers.

Staff members educated passersby on Klarna’s financial services while distributing high-end branded merchandise. A pair of professional makeup artists were made available in the space for free touch-ups and colorful embellishments.

Shop Like a Queen

Klarna’s brand booth was arranged like none other at the Pride Festival, with a 10-foot flower wall, full-length glamour mirror, bright pink Airstream trailer, premium giveaways, make-up artists and mountains of fresh flowers. With a prime location at the end of the parade route, it was seen and enjoyed by an endless wave of rainbow-clad festival goers.

Attendees were welcomed into the booth to serve their fiercest looks at imaginative photo ops, alone, with friends and family or alongside any of Klarna’s glamorous social media influencers.

Staff members educated passersby on Klarna’s financial services while distributing high-end branded merchandise. A pair of professional makeup artists were made available in the space for free touch-ups and colorful embellishments.

Shop Like a Queen

Klarna’s brand booth was arranged like none other at the Pride Festival, with a 10-foot flower wall, full-length glamour mirror, bright pink Airstream trailer, premium giveaways, make-up artists and mountains of fresh flowers. With a prime location at the end of the parade route, it was seen and enjoyed by an endless wave of rainbow-clad festival goers.

Attendees were welcomed into the booth to serve their fiercest looks at imaginative photo ops, alone, with friends and family or alongside any of Klarna’s glamorous social media influencers.

Staff members educated passersby on Klarna’s financial services while distributing high-end branded merchandise. A pair of professional makeup artists were made available in the space for free touch-ups and colorful embellishments.

Shop Like a Queen

Klarna’s brand booth was arranged like none other at the Pride Festival, with a 10-foot flower wall, full-length glamour mirror, bright pink Airstream trailer, premium giveaways, make-up artists and mountains of fresh flowers. With a prime location at the end of the parade route, it was seen and enjoyed by an endless wave of rainbow-clad festival goers.

Attendees were welcomed into the booth to serve their fiercest looks at imaginative photo ops, alone, with friends and family or alongside any of Klarna’s glamorous social media influencers.

Staff members educated passersby on Klarna’s financial services while distributing high-end branded merchandise. A pair of professional makeup artists were made available in the space for free touch-ups and colorful embellishments.

Shop Like a Queen

Klarna’s brand booth was arranged like none other at the Pride Festival, with a 10-foot flower wall, full-length glamour mirror, bright pink Airstream trailer, premium giveaways, make-up artists and mountains of fresh flowers. With a prime location at the end of the parade route, it was seen and enjoyed by an endless wave of rainbow-clad festival goers.

Attendees were welcomed into the booth to serve their fiercest looks at imaginative photo ops, alone, with friends and family or alongside any of Klarna’s glamorous social media influencers.

Staff members educated passersby on Klarna’s financial services while distributing high-end branded merchandise. A pair of professional makeup artists were made available in the space for free touch-ups and colorful embellishments.

Shop Like a Queen

Klarna’s brand booth was arranged like none other at the Pride Festival, with a 10-foot flower wall, full-length glamour mirror, bright pink Airstream trailer, premium giveaways, make-up artists and mountains of fresh flowers. With a prime location at the end of the parade route, it was seen and enjoyed by an endless wave of rainbow-clad festival goers.

Attendees were welcomed into the booth to serve their fiercest looks at imaginative photo ops, alone, with friends and family or alongside any of Klarna’s glamorous social media influencers.

Staff members educated passersby on Klarna’s financial services while distributing high-end branded merchandise. A pair of professional makeup artists were made available in the space for free touch-ups and colorful embellishments.

Shop Like a Queen

Klarna’s brand booth was arranged like none other at the Pride Festival, with a 10-foot flower wall, full-length glamour mirror, bright pink Airstream trailer, premium giveaways, make-up artists and mountains of fresh flowers. With a prime location at the end of the parade route, it was seen and enjoyed by an endless wave of rainbow-clad festival goers.

Attendees were welcomed into the booth to serve their fiercest looks at imaginative photo ops, alone, with friends and family or alongside any of Klarna’s glamorous social media influencers.

Staff members educated passersby on Klarna’s financial services while distributing high-end branded merchandise. A pair of professional makeup artists were made available in the space for free touch-ups and colorful embellishments.

Shop Like a Queen

Klarna’s brand booth was arranged like none other at the Pride Festival, with a 10-foot flower wall, full-length glamour mirror, bright pink Airstream trailer, premium giveaways, make-up artists and mountains of fresh flowers. With a prime location at the end of the parade route, it was seen and enjoyed by an endless wave of rainbow-clad festival goers.

Attendees were welcomed into the booth to serve their fiercest looks at imaginative photo ops, alone, with friends and family or alongside any of Klarna’s glamorous social media influencers.

Staff members educated passersby on Klarna’s financial services while distributing high-end branded merchandise. A pair of professional makeup artists were made available in the space for free touch-ups and colorful embellishments.

The path to pride

More than creative consultation and layout design, we also managed set-up and teardown of the Klarna exhibit and its assets on location.

As is the case with most themed city festivals, the size of Klarna’s secured footprint posed a challenge with respect to the variety and scale of elements being activated. We worked hand-in-hand with event planners and Klarna reps to ensure full adherence to city and safety regulations while curating an optimal user-experience within the space.

All aspects of Klarna’s Pride pop-up were executed on a compressed timeline—with just two weeks between concept approval and event activation.

The path to pride

More than creative consultation and layout design, we also managed set-up and teardown of the Klarna exhibit and its assets on location.

As is the case with most themed city festivals, the size of Klarna’s secured footprint posed a challenge with respect to the variety and scale of elements being activated. We worked hand-in-hand with event planners and Klarna reps to ensure full adherence to city and safety regulations while curating an optimal user-experience within the space.

All aspects of Klarna’s Pride pop-up were executed on a compressed timeline—with just two weeks between concept approval and event activation.

The path to pride

More than creative consultation and layout design, we also managed set-up and teardown of the Klarna exhibit and its assets on location.

As is the case with most themed city festivals, the size of Klarna’s secured footprint posed a challenge with respect to the variety and scale of elements being activated. We worked hand-in-hand with event planners and Klarna reps to ensure full adherence to city and safety regulations while curating an optimal user-experience within the space.

All aspects of Klarna’s Pride pop-up were executed on a compressed timeline—with just two weeks between concept approval and event activation.

The path to pride

More than creative consultation and layout design, we also managed set-up and teardown of the Klarna exhibit and its assets on location.

As is the case with most themed city festivals, the size of Klarna’s secured footprint posed a challenge with respect to the variety and scale of elements being activated. We worked hand-in-hand with event planners and Klarna reps to ensure full adherence to city and safety regulations while curating an optimal user-experience within the space.

All aspects of Klarna’s Pride pop-up were executed on a compressed timeline—with just two weeks between concept approval and event activation.

The path to pride

More than creative consultation and layout design, we also managed set-up and teardown of the Klarna exhibit and its assets on location.

As is the case with most themed city festivals, the size of Klarna’s secured footprint posed a challenge with respect to the variety and scale of elements being activated. We worked hand-in-hand with event planners and Klarna reps to ensure full adherence to city and safety regulations while curating an optimal user-experience within the space.

All aspects of Klarna’s Pride pop-up were executed on a compressed timeline—with just two weeks between concept approval and event activation.

The path to pride

More than creative consultation and layout design, we also managed set-up and teardown of the Klarna exhibit and its assets on location.

As is the case with most themed city festivals, the size of Klarna’s secured footprint posed a challenge with respect to the variety and scale of elements being activated. We worked hand-in-hand with event planners and Klarna reps to ensure full adherence to city and safety regulations while curating an optimal user-experience within the space.

All aspects of Klarna’s Pride pop-up were executed on a compressed timeline—with just two weeks between concept approval and event activation.

The path to pride

More than creative consultation and layout design, we also managed set-up and teardown of the Klarna exhibit and its assets on location.

As is the case with most themed city festivals, the size of Klarna’s secured footprint posed a challenge with respect to the variety and scale of elements being activated. We worked hand-in-hand with event planners and Klarna reps to ensure full adherence to city and safety regulations while curating an optimal user-experience within the space.

All aspects of Klarna’s Pride pop-up were executed on a compressed timeline—with just two weeks between concept approval and event activation.

The path to pride

More than creative consultation and layout design, we also managed set-up and teardown of the Klarna exhibit and its assets on location.

As is the case with most themed city festivals, the size of Klarna’s secured footprint posed a challenge with respect to the variety and scale of elements being activated. We worked hand-in-hand with event planners and Klarna reps to ensure full adherence to city and safety regulations while curating an optimal user-experience within the space.

All aspects of Klarna’s Pride pop-up were executed on a compressed timeline—with just two weeks between concept approval and event activation.

The impact

Our Klarna booth provided a welcome change-of-pace for the ever-stylish Pride crowd, with many attendees complimenting its visual charm and staying for photos.

By the numbers:

2,000+ distributed giveaway items

500,000+ total event attendees

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