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Kentucky MegaViewer

Kentucky Tourism
Custom Fabrication
Atlanta, Columbus, Louisville, New York and St. Louis

Services Provided:

3D Installation
Custom Fabrication
Giveaways
Guerrilla Marketing
Mobile Tour
Location Scouting
Shipping and Storage
Street-Level Media
Sweepstakes

Services Provided:

3D Installation
Custom Fabrication
Giveaways
Guerrilla Marketing
Mobile Tour
Location Scouting
Shipping and Storage
Street-Level Media
Sweepstakes

Our task

For this project, we were asked to create a timeless photo-worthy moment, one that engaged with consumers in an imaginative way in support of a nationwide rebranding campaign for Kentucky Tourism.

Identifying the state’s appeal as a weekend getaway, we set out to feature its most iconic attractions in a memorable tactile format.

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Supersizing nostalgia

We landed on a core theme during early stages of ideation—nostalgia—which we felt would attract the kind of attention that Kentucky Tourism was looking for.

We captured that feeling with a larger-than-life custom build that played on consumers’ natural sense of wonder and amusement, creating a massive mobile spectacle—the Kentucky MegaViewer.

Standing 13-feet tall and weighing more than one-thousand pounds, the MegaViewer functioned as a giant-sized replica of the classic viewer toy, equipped with a rotating content reel and two large digital screens displaying images and videos of various Kentucky landmarks and events for which the state is famous.

Supersizing nostalgia

We landed on a core theme during early stages of ideation—nostalgia—which we felt would attract the kind of attention that Kentucky Tourism was looking for.

We captured that feeling with a larger-than-life custom build that played on consumers’ natural sense of wonder and amusement, creating a massive mobile spectacle—the Kentucky MegaViewer.

Standing 13-feet tall and weighing more than one-thousand pounds, the MegaViewer functioned as a giant-sized replica of the classic viewer toy, equipped with a rotating content reel and two large digital screens displaying images and videos of various Kentucky landmarks and events for which the state is famous.

Supersizing nostalgia

We landed on a core theme during early stages of ideation—nostalgia—which we felt would attract the kind of attention that Kentucky Tourism was looking for.

We captured that feeling with a larger-than-life custom build that played on consumers’ natural sense of wonder and amusement, creating a massive mobile spectacle—the Kentucky MegaViewer.

Standing 13-feet tall and weighing more than one-thousand pounds, the MegaViewer functioned as a giant-sized replica of the classic viewer toy, equipped with a rotating content reel and two large digital screens displaying images and videos of various Kentucky landmarks and events for which the state is famous.

Supersizing nostalgia

We landed on a core theme during early stages of ideation—nostalgia—which we felt would attract the kind of attention that Kentucky Tourism was looking for.

We captured that feeling with a larger-than-life custom build that played on consumers’ natural sense of wonder and amusement, creating a massive mobile spectacle—the Kentucky MegaViewer.

Standing 13-feet tall and weighing more than one-thousand pounds, the MegaViewer functioned as a giant-sized replica of the classic viewer toy, equipped with a rotating content reel and two large digital screens displaying images and videos of various Kentucky landmarks and events for which the state is famous.

Supersizing nostalgia

We landed on a core theme during early stages of ideation—nostalgia—which we felt would attract the kind of attention that Kentucky Tourism was looking for.

We captured that feeling with a larger-than-life custom build that played on consumers’ natural sense of wonder and amusement, creating a massive mobile spectacle—the Kentucky MegaViewer.

Standing 13-feet tall and weighing more than one-thousand pounds, the MegaViewer functioned as a giant-sized replica of the classic viewer toy, equipped with a rotating content reel and two large digital screens displaying images and videos of various Kentucky landmarks and events for which the state is famous.

Supersizing nostalgia

We landed on a core theme during early stages of ideation—nostalgia—which we felt would attract the kind of attention that Kentucky Tourism was looking for.

We captured that feeling with a larger-than-life custom build that played on consumers’ natural sense of wonder and amusement, creating a massive mobile spectacle—the Kentucky MegaViewer.

Standing 13-feet tall and weighing more than one-thousand pounds, the MegaViewer functioned as a giant-sized replica of the classic viewer toy, equipped with a rotating content reel and two large digital screens displaying images and videos of various Kentucky landmarks and events for which the state is famous.

Supersizing nostalgia

We landed on a core theme during early stages of ideation—nostalgia—which we felt would attract the kind of attention that Kentucky Tourism was looking for.

We captured that feeling with a larger-than-life custom build that played on consumers’ natural sense of wonder and amusement, creating a massive mobile spectacle—the Kentucky MegaViewer.

Standing 13-feet tall and weighing more than one-thousand pounds, the MegaViewer functioned as a giant-sized replica of the classic viewer toy, equipped with a rotating content reel and two large digital screens displaying images and videos of various Kentucky landmarks and events for which the state is famous.

Supersizing nostalgia

We landed on a core theme during early stages of ideation—nostalgia—which we felt would attract the kind of attention that Kentucky Tourism was looking for.

We captured that feeling with a larger-than-life custom build that played on consumers’ natural sense of wonder and amusement, creating a massive mobile spectacle—the Kentucky MegaViewer.

Standing 13-feet tall and weighing more than one-thousand pounds, the MegaViewer functioned as a giant-sized replica of the classic viewer toy, equipped with a rotating content reel and two large digital screens displaying images and videos of various Kentucky landmarks and events for which the state is famous.

Making a MegaViewer

Our creative team worked hand-in-hand with an expert fabrication studio to design each element of the structure, making sure to replicate the interactive fun delivered by the original toy’s handheld form factor.

Making a MegaViewer

Our creative team worked hand-in-hand with an expert fabrication studio to design each element of the structure, making sure to replicate the interactive fun delivered by the original toy’s handheld form factor.

Making a MegaViewer

Our creative team worked hand-in-hand with an expert fabrication studio to design each element of the structure, making sure to replicate the interactive fun delivered by the original toy’s handheld form factor.

Making a MegaViewer

Our creative team worked hand-in-hand with an expert fabrication studio to design each element of the structure, making sure to replicate the interactive fun delivered by the original toy’s handheld form factor.

Making a MegaViewer

Our creative team worked hand-in-hand with an expert fabrication studio to design each element of the structure, making sure to replicate the interactive fun delivered by the original toy’s handheld form factor.

Making a MegaViewer

Our creative team worked hand-in-hand with an expert fabrication studio to design each element of the structure, making sure to replicate the interactive fun delivered by the original toy’s handheld form factor.

Making a MegaViewer

Our creative team worked hand-in-hand with an expert fabrication studio to design each element of the structure, making sure to replicate the interactive fun delivered by the original toy’s handheld form factor.

Making a MegaViewer

Our creative team worked hand-in-hand with an expert fabrication studio to design each element of the structure, making sure to replicate the interactive fun delivered by the original toy’s handheld form factor.

Kentucky on tour

We handled transportation of the MegaViewer and staffed its footprint at each activation. Participants were gifted Kentucky-themed giveaway items to remember the experience by and were encouraged to sign up for email delivery of a tailored Kentucky vacation itinerary.

Visual content displayed was altered for each event to align with local cultures and targeted demographics.

Kentucky on tour

We handled transportation of the MegaViewer and staffed its footprint at each activation. Participants were gifted Kentucky-themed giveaway items to remember the experience by and were encouraged to sign up for email delivery of a tailored Kentucky vacation itinerary.

Visual content displayed was altered for each event to align with local cultures and targeted demographics.

Kentucky on tour

We handled transportation of the MegaViewer and staffed its footprint at each activation. Participants were gifted Kentucky-themed giveaway items to remember the experience by and were encouraged to sign up for email delivery of a tailored Kentucky vacation itinerary.

Visual content displayed was altered for each event to align with local cultures and targeted demographics.

Kentucky on tour

We handled transportation of the MegaViewer and staffed its footprint at each activation. Participants were gifted Kentucky-themed giveaway items to remember the experience by and were encouraged to sign up for email delivery of a tailored Kentucky vacation itinerary.

Visual content displayed was altered for each event to align with local cultures and targeted demographics.

Kentucky on tour

We handled transportation of the MegaViewer and staffed its footprint at each activation. Participants were gifted Kentucky-themed giveaway items to remember the experience by and were encouraged to sign up for email delivery of a tailored Kentucky vacation itinerary.

Visual content displayed was altered for each event to align with local cultures and targeted demographics.

Kentucky on tour

We handled transportation of the MegaViewer and staffed its footprint at each activation. Participants were gifted Kentucky-themed giveaway items to remember the experience by and were encouraged to sign up for email delivery of a tailored Kentucky vacation itinerary.

Visual content displayed was altered for each event to align with local cultures and targeted demographics.

Kentucky on tour

We handled transportation of the MegaViewer and staffed its footprint at each activation. Participants were gifted Kentucky-themed giveaway items to remember the experience by and were encouraged to sign up for email delivery of a tailored Kentucky vacation itinerary.

Visual content displayed was altered for each event to align with local cultures and targeted demographics.

Kentucky on tour

We handled transportation of the MegaViewer and staffed its footprint at each activation. Participants were gifted Kentucky-themed giveaway items to remember the experience by and were encouraged to sign up for email delivery of a tailored Kentucky vacation itinerary.

Visual content displayed was altered for each event to align with local cultures and targeted demographics.

MegaVacation

The MegaViewer was activated as more than just a photo-op. Participants were entered to win a fully customized weekend getaway to the Bluegrass State, including horseback riding passes, bourbon tastings and other classically-Kentucky prizes.

MegaVacation

The MegaViewer was activated as more than just a photo-op. Participants were entered to win a fully customized weekend getaway to the Bluegrass State, including horseback riding passes, bourbon tastings and other classically-Kentucky prizes.

MegaVacation

The MegaViewer was activated as more than just a photo-op. Participants were entered to win a fully customized weekend getaway to the Bluegrass State, including horseback riding passes, bourbon tastings and other classically-Kentucky prizes.

MegaVacation

The MegaViewer was activated as more than just a photo-op. Participants were entered to win a fully customized weekend getaway to the Bluegrass State, including horseback riding passes, bourbon tastings and other classically-Kentucky prizes.

MegaVacation

The MegaViewer was activated as more than just a photo-op. Participants were entered to win a fully customized weekend getaway to the Bluegrass State, including horseback riding passes, bourbon tastings and other classically-Kentucky prizes.

MegaVacation

The MegaViewer was activated as more than just a photo-op. Participants were entered to win a fully customized weekend getaway to the Bluegrass State, including horseback riding passes, bourbon tastings and other classically-Kentucky prizes.

MegaVacation

The MegaViewer was activated as more than just a photo-op. Participants were entered to win a fully customized weekend getaway to the Bluegrass State, including horseback riding passes, bourbon tastings and other classically-Kentucky prizes.

MegaVacation

The MegaViewer was activated as more than just a photo-op. Participants were entered to win a fully customized weekend getaway to the Bluegrass State, including horseback riding passes, bourbon tastings and other classically-Kentucky prizes.

The impact

The MegaViewer made its first stop in Times Square (NYC), showing thousands of New Yorkers the best of Kentucky. Then we hit the road, bringing the MegaViewer to Atlanta, St. Louis, Columbus and Louisville. The installation was a magnet for attention at each activation site.

By the numbers:

1,000lb custom fabrication

13ft tall

29 activation dates

1,939,555 total event attendance

24,599 total MegaViewer users

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