Grassroots Recruitment

Amazon
Street-Level Media
United States and Canada

Services Provided:

Collateral
Event Activation
Graphic Design
Guerrilla Marketing
Location Scouting
Staffing
Street-Level Media

Services Provided:

Collateral
Event Activation
Graphic Design
Guerrilla Marketing
Location Scouting
Staffing
Street-Level Media

Our Task

Amazon tasks us with data-driven guerrilla hiring and pay-rate promotions on an ongoing basis, with multiple campaigns running in parallel or quick succession.

We use grassroots marketing to create hyper-local campaigns and effectively target Amazon’s qualified demographic with boots-on-the-ground promotions all over the country.

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Multimedia Delivery

We utilize flyers, door hangers, yard signs, direct mail, sign spinners and mobile billboards to spread awareness of open positions and increased pay-rates in Amazon’s targeted regions.

All campaigns are safely deployed at the community level using a highly-customized list of activation locations for each campaign.

Multimedia Delivery

We utilize flyers, door hangers, yard signs, direct mail, sign spinners and mobile billboards to spread awareness of open positions and increased pay-rates in Amazon’s targeted regions.

All campaigns are safely deployed at the community level using a highly-customized list of activation locations for each campaign.

Multimedia Delivery

We utilize flyers, door hangers, yard signs, direct mail, sign spinners and mobile billboards to spread awareness of open positions and increased pay-rates in Amazon’s targeted regions.

All campaigns are safely deployed at the community level using a highly-customized list of activation locations for each campaign.

Multimedia Delivery

We utilize flyers, door hangers, yard signs, direct mail, sign spinners and mobile billboards to spread awareness of open positions and increased pay-rates in Amazon’s targeted regions.

All campaigns are safely deployed at the community level using a highly-customized list of activation locations for each campaign.

Multimedia Delivery

We utilize flyers, door hangers, yard signs, direct mail, sign spinners and mobile billboards to spread awareness of open positions and increased pay-rates in Amazon’s targeted regions.

All campaigns are safely deployed at the community level using a highly-customized list of activation locations for each campaign.

Multimedia Delivery

We utilize flyers, door hangers, yard signs, direct mail, sign spinners and mobile billboards to spread awareness of open positions and increased pay-rates in Amazon’s targeted regions.

All campaigns are safely deployed at the community level using a highly-customized list of activation locations for each campaign.

Multimedia Delivery

We utilize flyers, door hangers, yard signs, direct mail, sign spinners and mobile billboards to spread awareness of open positions and increased pay-rates in Amazon’s targeted regions.

All campaigns are safely deployed at the community level using a highly-customized list of activation locations for each campaign.

Multimedia Delivery

We utilize flyers, door hangers, yard signs, direct mail, sign spinners and mobile billboards to spread awareness of open positions and increased pay-rates in Amazon’s targeted regions.

All campaigns are safely deployed at the community level using a highly-customized list of activation locations for each campaign.

Our Process

We build a program recommendation for every request, with location lists, deployment suggestions, coverage maps and a distribution timeline.

Once a deployment plan is set, we create custom artwork or reformat provided files for print and submit proofs for approval.

After artwork is approved, we produce and receive materials in market, then send real-time reporting data and proof-of-performance images during distribution.

Our Process

We build a program recommendation for every request, with location lists, deployment suggestions, coverage maps and a distribution timeline.

Once a deployment plan is set, we create custom artwork or reformat provided files for print and submit proofs for approval.

After artwork is approved, we produce and receive materials in market, then send real-time reporting data and proof-of-performance images during distribution.

Our Process

We build a program recommendation for every request, with location lists, deployment suggestions, coverage maps and a distribution timeline.

Once a deployment plan is set, we create custom artwork or reformat provided files for print and submit proofs for approval.

After artwork is approved, we produce and receive materials in market, then send real-time reporting data and proof-of-performance images during distribution.

Our Process

We build a program recommendation for every request, with location lists, deployment suggestions, coverage maps and a distribution timeline.

Once a deployment plan is set, we create custom artwork or reformat provided files for print and submit proofs for approval.

After artwork is approved, we produce and receive materials in market, then send real-time reporting data and proof-of-performance images during distribution.

Our Process

We build a program recommendation for every request, with location lists, deployment suggestions, coverage maps and a distribution timeline.

Once a deployment plan is set, we create custom artwork or reformat provided files for print and submit proofs for approval.

After artwork is approved, we produce and receive materials in market, then send real-time reporting data and proof-of-performance images during distribution.

Our Process

We build a program recommendation for every request, with location lists, deployment suggestions, coverage maps and a distribution timeline.

Once a deployment plan is set, we create custom artwork or reformat provided files for print and submit proofs for approval.

After artwork is approved, we produce and receive materials in market, then send real-time reporting data and proof-of-performance images during distribution.

Our Process

We build a program recommendation for every request, with location lists, deployment suggestions, coverage maps and a distribution timeline.

Once a deployment plan is set, we create custom artwork or reformat provided files for print and submit proofs for approval.

After artwork is approved, we produce and receive materials in market, then send real-time reporting data and proof-of-performance images during distribution.

Our Process

We build a program recommendation for every request, with location lists, deployment suggestions, coverage maps and a distribution timeline.

Once a deployment plan is set, we create custom artwork or reformat provided files for print and submit proofs for approval.

After artwork is approved, we produce and receive materials in market, then send real-time reporting data and proof-of-performance images during distribution.

How We Hire

We take great care to hire brand ambassadors with strong relevant experience—seeking bilingual candidates when necessary. Our field marketing team thoroughly vets all applicants before interviewing those that qualify, keeping a keen eye on professionalism and personality throughout the process.

Every hired BA is trained on safety and social regulations that pertain to their assigned activation.

How We Hire

We take great care to hire brand ambassadors with strong relevant experience—seeking bilingual candidates when necessary. Our field marketing team thoroughly vets all applicants before interviewing those that qualify, keeping a keen eye on professionalism and personality throughout the process.

Every hired BA is trained on safety and social regulations that pertain to their assigned activation.

How We Hire

We take great care to hire brand ambassadors with strong relevant experience—seeking bilingual candidates when necessary. Our field marketing team thoroughly vets all applicants before interviewing those that qualify, keeping a keen eye on professionalism and personality throughout the process.

Every hired BA is trained on safety and social regulations that pertain to their assigned activation.

How We Hire

We take great care to hire brand ambassadors with strong relevant experience—seeking bilingual candidates when necessary. Our field marketing team thoroughly vets all applicants before interviewing those that qualify, keeping a keen eye on professionalism and personality throughout the process.

Every hired BA is trained on safety and social regulations that pertain to their assigned activation.

How We Hire

We take great care to hire brand ambassadors with strong relevant experience—seeking bilingual candidates when necessary. Our field marketing team thoroughly vets all applicants before interviewing those that qualify, keeping a keen eye on professionalism and personality throughout the process.

Every hired BA is trained on safety and social regulations that pertain to their assigned activation.

How We Hire

We take great care to hire brand ambassadors with strong relevant experience—seeking bilingual candidates when necessary. Our field marketing team thoroughly vets all applicants before interviewing those that qualify, keeping a keen eye on professionalism and personality throughout the process.

Every hired BA is trained on safety and social regulations that pertain to their assigned activation.

How We Hire

We take great care to hire brand ambassadors with strong relevant experience—seeking bilingual candidates when necessary. Our field marketing team thoroughly vets all applicants before interviewing those that qualify, keeping a keen eye on professionalism and personality throughout the process.

Every hired BA is trained on safety and social regulations that pertain to their assigned activation.

How We Hire

We take great care to hire brand ambassadors with strong relevant experience—seeking bilingual candidates when necessary. Our field marketing team thoroughly vets all applicants before interviewing those that qualify, keeping a keen eye on professionalism and personality throughout the process.

Every hired BA is trained on safety and social regulations that pertain to their assigned activation.

We're Backed By Data

After analyzing location data, producing materials and deploying a tactic in market, we provide reports based on results at the individual household and list levels. These reports help us fine tune future campaigns for better results.

Never taking a hand off the wheel, the full process is undertaken with a 48 to 72-hour turnaround. This combination of experience, efficiency and speed-to-deploy make us a trusted longterm partner of one of the world's top retailers.

We're Backed By Data

After analyzing location data, producing materials and deploying a tactic in market, we provide reports based on results at the individual household and list levels. These reports help us fine tune future campaigns for better results.

Never taking a hand off the wheel, the full process is undertaken with a 48 to 72-hour turnaround. This combination of experience, efficiency and speed-to-deploy make us a trusted longterm partner of one of the world's top retailers.

We're Backed By Data

After analyzing location data, producing materials and deploying a tactic in market, we provide reports based on results at the individual household and list levels. These reports help us fine tune future campaigns for better results.

Never taking a hand off the wheel, the full process is undertaken with a 48 to 72-hour turnaround. This combination of experience, efficiency and speed-to-deploy make us a trusted longterm partner of one of the world's top retailers.

We're Backed By Data

After analyzing location data, producing materials and deploying a tactic in market, we provide reports based on results at the individual household and list levels. These reports help us fine tune future campaigns for better results.

Never taking a hand off the wheel, the full process is undertaken with a 48 to 72-hour turnaround. This combination of experience, efficiency and speed-to-deploy make us a trusted longterm partner of one of the world's top retailers.

We're Backed By Data

After analyzing location data, producing materials and deploying a tactic in market, we provide reports based on results at the individual household and list levels. These reports help us fine tune future campaigns for better results.

Never taking a hand off the wheel, the full process is undertaken with a 48 to 72-hour turnaround. This combination of experience, efficiency and speed-to-deploy make us a trusted longterm partner of one of the world's top retailers.

We're Backed By Data

After analyzing location data, producing materials and deploying a tactic in market, we provide reports based on results at the individual household and list levels. These reports help us fine tune future campaigns for better results.

Never taking a hand off the wheel, the full process is undertaken with a 48 to 72-hour turnaround. This combination of experience, efficiency and speed-to-deploy make us a trusted longterm partner of one of the world's top retailers.

We're Backed By Data

After analyzing location data, producing materials and deploying a tactic in market, we provide reports based on results at the individual household and list levels. These reports help us fine tune future campaigns for better results.

Never taking a hand off the wheel, the full process is undertaken with a 48 to 72-hour turnaround. This combination of experience, efficiency and speed-to-deploy make us a trusted longterm partner of one of the world's top retailers.

We're Backed By Data

After analyzing location data, producing materials and deploying a tactic in market, we provide reports based on results at the individual household and list levels. These reports help us fine tune future campaigns for better results.

Never taking a hand off the wheel, the full process is undertaken with a 48 to 72-hour turnaround. This combination of experience, efficiency and speed-to-deploy make us a trusted longterm partner of one of the world's top retailers.

The Impact

We have fulfilled more than 670 campaigns for Amazon, spanning markets in both the United States and Canada.

By the Numbers:

670 campaigns and counting

45,000+ brand ambassador hours

1.6mil + flyers distributed

545,000+ door hangers distributed

11,400+ yard signs distributed

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