Comfort Care Packages

UpWest
COVID-19 Marketing
Nationwide

Services Provided:

3D Renderings
Copywriting
Experiential Strategy
Influencer Marketing
Graphic Design
Packaging Design
Photography & Video
Procurement
Social Media Strategy
Sweepstakes

Services Provided:

3D Renderings
Copywriting
Experiential Strategy
Influencer Marketing
Graphic Design
Packaging Design
Photography & Video
Procurement
Social Media Strategy
Sweepstakes

2020 has brought new challenges, specifically for frontline and essential workers. During the COVID-19 pandemic, they have been asked to work harder and longer while the rest of the world has shut down.

We were tasked with finding a way to safely and respectfully provide comfort to these people at a time that they desperately needed it.

No items found.

With Love, From UpWest

We created a care package full of comfort-focused UpWest home products and shipped them directly to frontline healthcare workers.

With Love, From UpWest

We created a care package full of comfort-focused UpWest home products and shipped them directly to frontline healthcare workers.

With Love, From UpWest

We created a care package full of comfort-focused UpWest home products and shipped them directly to frontline healthcare workers.

With Love, From UpWest

We created a care package full of comfort-focused UpWest home products and shipped them directly to frontline healthcare workers.

With Love, From UpWest

We created a care package full of comfort-focused UpWest home products and shipped them directly to frontline healthcare workers.

With Love, From UpWest

We created a care package full of comfort-focused UpWest home products and shipped them directly to frontline healthcare workers.

With Love, From UpWest

We created a care package full of comfort-focused UpWest home products and shipped them directly to frontline healthcare workers.

With Love, From UpWest

We created a care package full of comfort-focused UpWest home products and shipped them directly to frontline healthcare workers.

Inside & Out

We designed and produced the entire unboxing experience, including custom packaging, product-retaining box insert and messaging collateral.

Inside & Out

We designed and produced the entire unboxing experience, including custom packaging, product-retaining box insert and messaging collateral.

Inside & Out

We designed and produced the entire unboxing experience, including custom packaging, product-retaining box insert and messaging collateral.

Inside & Out

We designed and produced the entire unboxing experience, including custom packaging, product-retaining box insert and messaging collateral.

Inside & Out

We designed and produced the entire unboxing experience, including custom packaging, product-retaining box insert and messaging collateral.

Inside & Out

We designed and produced the entire unboxing experience, including custom packaging, product-retaining box insert and messaging collateral.

Inside & Out

We designed and produced the entire unboxing experience, including custom packaging, product-retaining box insert and messaging collateral.

Inside & Out

We designed and produced the entire unboxing experience, including custom packaging, product-retaining box insert and messaging collateral.

Thank You

As a gesture of gratitude, the packages included an original poem dedicated to their recipients’ unwavering courage.

Thank You

As a gesture of gratitude, the packages included an original poem dedicated to their recipients’ unwavering courage.

Thank You

As a gesture of gratitude, the packages included an original poem dedicated to their recipients’ unwavering courage.

Thank You

As a gesture of gratitude, the packages included an original poem dedicated to their recipients’ unwavering courage.

Thank You

As a gesture of gratitude, the packages included an original poem dedicated to their recipients’ unwavering courage.

Thank You

As a gesture of gratitude, the packages included an original poem dedicated to their recipients’ unwavering courage.

Thank You

As a gesture of gratitude, the packages included an original poem dedicated to their recipients’ unwavering courage.

Thank You

As a gesture of gratitude, the packages included an original poem dedicated to their recipients’ unwavering courage.

Retreat-in-a-Box

Each box was neatly packed with items to create a miniature retreat using UpWest products:

• Bath Soak

• Candle

• Knit Blanket

• Essential Oil

Retreat-in-a-Box

Each box was neatly packed with items to create a miniature retreat using UpWest products:

• Bath Soak

• Candle

• Knit Blanket

• Essential Oil

Retreat-in-a-Box

Each box was neatly packed with items to create a miniature retreat using UpWest products:

• Bath Soak

• Candle

• Knit Blanket

• Essential Oil

Retreat-in-a-Box

Each box was neatly packed with items to create a miniature retreat using UpWest products:

• Bath Soak

• Candle

• Knit Blanket

• Essential Oil

Retreat-in-a-Box

Each box was neatly packed with items to create a miniature retreat using UpWest products:

• Bath Soak

• Candle

• Knit Blanket

• Essential Oil

Retreat-in-a-Box

Each box was neatly packed with items to create a miniature retreat using UpWest products:

• Bath Soak

• Candle

• Knit Blanket

• Essential Oil

Retreat-in-a-Box

Each box was neatly packed with items to create a miniature retreat using UpWest products:

• Bath Soak

• Candle

• Knit Blanket

• Essential Oil

Retreat-in-a-Box

Each box was neatly packed with items to create a miniature retreat using UpWest products:

• Bath Soak

• Candle

• Knit Blanket

• Essential Oil

A Warm Reception

The nurses who received UpWest’s care packages shared handwritten notes to express their appreciation on social media.

A Warm Reception

The nurses who received UpWest’s care packages shared handwritten notes to express their appreciation on social media.

A Warm Reception

The nurses who received UpWest’s care packages shared handwritten notes to express their appreciation on social media.

A Warm Reception

The nurses who received UpWest’s care packages shared handwritten notes to express their appreciation on social media.

A Warm Reception

The nurses who received UpWest’s care packages shared handwritten notes to express their appreciation on social media.

A Warm Reception

The nurses who received UpWest’s care packages shared handwritten notes to express their appreciation on social media.

A Warm Reception

The nurses who received UpWest’s care packages shared handwritten notes to express their appreciation on social media.

A Warm Reception

The nurses who received UpWest’s care packages shared handwritten notes to express their appreciation on social media.

Creating Social Conversations

A second set of boxes were used in a giveaway campaign on Instagram where UpWest’s followers could nominate an essential worker who deserved to receive one, with winners selected at random.

The new brand expanded their social following as a result of the tag-a-friend-style content piece.

Creating Social Conversations

A second set of boxes were used in a giveaway campaign on Instagram where UpWest’s followers could nominate an essential worker who deserved to receive one, with winners selected at random.

The new brand expanded their social following as a result of the tag-a-friend-style content piece.

Creating Social Conversations

A second set of boxes were used in a giveaway campaign on Instagram where UpWest’s followers could nominate an essential worker who deserved to receive one, with winners selected at random.

The new brand expanded their social following as a result of the tag-a-friend-style content piece.

Creating Social Conversations

A second set of boxes were used in a giveaway campaign on Instagram where UpWest’s followers could nominate an essential worker who deserved to receive one, with winners selected at random.

The new brand expanded their social following as a result of the tag-a-friend-style content piece.

Creating Social Conversations

A second set of boxes were used in a giveaway campaign on Instagram where UpWest’s followers could nominate an essential worker who deserved to receive one, with winners selected at random.

The new brand expanded their social following as a result of the tag-a-friend-style content piece.

Creating Social Conversations

A second set of boxes were used in a giveaway campaign on Instagram where UpWest’s followers could nominate an essential worker who deserved to receive one, with winners selected at random.

The new brand expanded their social following as a result of the tag-a-friend-style content piece.

Creating Social Conversations

A second set of boxes were used in a giveaway campaign on Instagram where UpWest’s followers could nominate an essential worker who deserved to receive one, with winners selected at random.

The new brand expanded their social following as a result of the tag-a-friend-style content piece.

Creating Social Conversations

A second set of boxes were used in a giveaway campaign on Instagram where UpWest’s followers could nominate an essential worker who deserved to receive one, with winners selected at random.

The new brand expanded their social following as a result of the tag-a-friend-style content piece.

The Impact

By the Numbers:

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