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Beltline Block Party

MLS
Event Branding
Atlanta, GA

Services Provided:

Brand ID
Event Activation
Giveaways
Influencer Marketing
Public Art
Staffing
Talent Management

Services Provided:

Brand ID
Event Activation
Giveaways
Influencer Marketing
Public Art
Staffing
Talent Management

Our task

Major League Soccer tasked us with developing event branding for their first ever All-Star block party in Atlanta.

The league looked to bring All-Star Week’s fan activations under one buzz-worthy name, catering to the city’s massive newfound soccer following with a tasteful pairing of sport and culture.

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Beltline Block Party

With the Beltline Block Party, we created a full brand toolkit for the league to utilize in support of existing MLS and All-Star Game marketing content.

From ideation to activation, we took great care to match the event’s look and feel to that of the MLS and the game’s host city. We drew visual inspiration from street art of the Atlanta Beltline, a pedestrian art sanctuary just minutes away from the new downtown stadium.

We developed logos, a tagline and the event’s name, packaging them with a fashionable color palette and striking patterns. The resulting aesthetic brought together the first official MLS block party.

Beltline Block Party

With the Beltline Block Party, we created a full brand toolkit for the league to utilize in support of existing MLS and All-Star Game marketing content.

From ideation to activation, we took great care to match the event’s look and feel to that of the MLS and the game’s host city. We drew visual inspiration from street art of the Atlanta Beltline, a pedestrian art sanctuary just minutes away from the new downtown stadium.

We developed logos, a tagline and the event’s name, packaging them with a fashionable color palette and striking patterns. The resulting aesthetic brought together the first official MLS block party.

Beltline Block Party

With the Beltline Block Party, we created a full brand toolkit for the league to utilize in support of existing MLS and All-Star Game marketing content.

From ideation to activation, we took great care to match the event’s look and feel to that of the MLS and the game’s host city. We drew visual inspiration from street art of the Atlanta Beltline, a pedestrian art sanctuary just minutes away from the new downtown stadium.

We developed logos, a tagline and the event’s name, packaging them with a fashionable color palette and striking patterns. The resulting aesthetic brought together the first official MLS block party.

Beltline Block Party

With the Beltline Block Party, we created a full brand toolkit for the league to utilize in support of existing MLS and All-Star Game marketing content.

From ideation to activation, we took great care to match the event’s look and feel to that of the MLS and the game’s host city. We drew visual inspiration from street art of the Atlanta Beltline, a pedestrian art sanctuary just minutes away from the new downtown stadium.

We developed logos, a tagline and the event’s name, packaging them with a fashionable color palette and striking patterns. The resulting aesthetic brought together the first official MLS block party.

Beltline Block Party

With the Beltline Block Party, we created a full brand toolkit for the league to utilize in support of existing MLS and All-Star Game marketing content.

From ideation to activation, we took great care to match the event’s look and feel to that of the MLS and the game’s host city. We drew visual inspiration from street art of the Atlanta Beltline, a pedestrian art sanctuary just minutes away from the new downtown stadium.

We developed logos, a tagline and the event’s name, packaging them with a fashionable color palette and striking patterns. The resulting aesthetic brought together the first official MLS block party.

Beltline Block Party

With the Beltline Block Party, we created a full brand toolkit for the league to utilize in support of existing MLS and All-Star Game marketing content.

From ideation to activation, we took great care to match the event’s look and feel to that of the MLS and the game’s host city. We drew visual inspiration from street art of the Atlanta Beltline, a pedestrian art sanctuary just minutes away from the new downtown stadium.

We developed logos, a tagline and the event’s name, packaging them with a fashionable color palette and striking patterns. The resulting aesthetic brought together the first official MLS block party.

Beltline Block Party

With the Beltline Block Party, we created a full brand toolkit for the league to utilize in support of existing MLS and All-Star Game marketing content.

From ideation to activation, we took great care to match the event’s look and feel to that of the MLS and the game’s host city. We drew visual inspiration from street art of the Atlanta Beltline, a pedestrian art sanctuary just minutes away from the new downtown stadium.

We developed logos, a tagline and the event’s name, packaging them with a fashionable color palette and striking patterns. The resulting aesthetic brought together the first official MLS block party.

Beltline Block Party

With the Beltline Block Party, we created a full brand toolkit for the league to utilize in support of existing MLS and All-Star Game marketing content.

From ideation to activation, we took great care to match the event’s look and feel to that of the MLS and the game’s host city. We drew visual inspiration from street art of the Atlanta Beltline, a pedestrian art sanctuary just minutes away from the new downtown stadium.

We developed logos, a tagline and the event’s name, packaging them with a fashionable color palette and striking patterns. The resulting aesthetic brought together the first official MLS block party.

Southern swag

We also built and staffed a custom Swagshack pop-up stand for all weekend prize redemption, filling it with our own stylish MLS-official merchandise, including tank tops, bandanas, tote bags, high-top socks and more.

Southern swag

We also built and staffed a custom Swagshack pop-up stand for all weekend prize redemption, filling it with our own stylish MLS-official merchandise, including tank tops, bandanas, tote bags, high-top socks and more.

Southern swag

We also built and staffed a custom Swagshack pop-up stand for all weekend prize redemption, filling it with our own stylish MLS-official merchandise, including tank tops, bandanas, tote bags, high-top socks and more.

Southern swag

We also built and staffed a custom Swagshack pop-up stand for all weekend prize redemption, filling it with our own stylish MLS-official merchandise, including tank tops, bandanas, tote bags, high-top socks and more.

Southern swag

We also built and staffed a custom Swagshack pop-up stand for all weekend prize redemption, filling it with our own stylish MLS-official merchandise, including tank tops, bandanas, tote bags, high-top socks and more.

Southern swag

We also built and staffed a custom Swagshack pop-up stand for all weekend prize redemption, filling it with our own stylish MLS-official merchandise, including tank tops, bandanas, tote bags, high-top socks and more.

Southern swag

We also built and staffed a custom Swagshack pop-up stand for all weekend prize redemption, filling it with our own stylish MLS-official merchandise, including tank tops, bandanas, tote bags, high-top socks and more.

Southern swag

We also built and staffed a custom Swagshack pop-up stand for all weekend prize redemption, filling it with our own stylish MLS-official merchandise, including tank tops, bandanas, tote bags, high-top socks and more.

The impact

The Beltline Block Party was brought to life through striking signage, MLS merchandise and promotional materials throughout the summer and during All-Star Week.

By the numbers:

4,170+ distributed giveaway items

17 unique pieces of merchandise

20,000 est. block party attendees

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