ActiveCampaign Popsicle Truck

ActiveCampaign
Proximity Marketing Mobile Tour
Boston, MA

Services Provided:

Brand Strategy
Custom Fabrication
Data Capture
Event Activation
Giveaways
Grassroots Marketing
Location Scouting
Mobile Tour
Staffing
Street-Level Media

Services Provided:

Brand Strategy
Custom Fabrication
Data Capture
Event Activation
Giveaways
Grassroots Marketing
Location Scouting
Mobile Tour
Staffing
Street-Level Media

Our Task

ActiveCampaign wanted to target their competitors' conferences with a proximity marketing activation designed to showcase their customizable Customer Experience Automation platform and generate leads. Without access to the indoor event spaces, they asked us to conceptualize a way to best reach potential customers with their #BeCoolWithAC campaign.

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Popsicle Truck

We created an interactive campaign to reward those who submitted an email address—The ActiveCampaign Popsicle Truck.

Directly outside the conferences, brand ambassadors stationed in and around the truck distributed free custom-dipped popsicles to attendees. Sweltering summer heat lead to a consistent flow of appreciative guests.

Popsicle Truck

We created an interactive campaign to reward those who submitted an email address—The ActiveCampaign Popsicle Truck.

Directly outside the conferences, brand ambassadors stationed in and around the truck distributed free custom-dipped popsicles to attendees. Sweltering summer heat lead to a consistent flow of appreciative guests.

Popsicle Truck

We created an interactive campaign to reward those who submitted an email address—The ActiveCampaign Popsicle Truck.

Directly outside the conferences, brand ambassadors stationed in and around the truck distributed free custom-dipped popsicles to attendees. Sweltering summer heat lead to a consistent flow of appreciative guests.

Popsicle Truck

We created an interactive campaign to reward those who submitted an email address—The ActiveCampaign Popsicle Truck.

Directly outside the conferences, brand ambassadors stationed in and around the truck distributed free custom-dipped popsicles to attendees. Sweltering summer heat lead to a consistent flow of appreciative guests.

Popsicle Truck

We created an interactive campaign to reward those who submitted an email address—The ActiveCampaign Popsicle Truck.

Directly outside the conferences, brand ambassadors stationed in and around the truck distributed free custom-dipped popsicles to attendees. Sweltering summer heat lead to a consistent flow of appreciative guests.

Popsicle Truck

We created an interactive campaign to reward those who submitted an email address—The ActiveCampaign Popsicle Truck.

Directly outside the conferences, brand ambassadors stationed in and around the truck distributed free custom-dipped popsicles to attendees. Sweltering summer heat lead to a consistent flow of appreciative guests.

Popsicle Truck

We created an interactive campaign to reward those who submitted an email address—The ActiveCampaign Popsicle Truck.

Directly outside the conferences, brand ambassadors stationed in and around the truck distributed free custom-dipped popsicles to attendees. Sweltering summer heat lead to a consistent flow of appreciative guests.

Popsicle Truck

We created an interactive campaign to reward those who submitted an email address—The ActiveCampaign Popsicle Truck.

Directly outside the conferences, brand ambassadors stationed in and around the truck distributed free custom-dipped popsicles to attendees. Sweltering summer heat lead to a consistent flow of appreciative guests.

The Vehicle

We deployed our 1965 Grumman Step Van to add an attention-getting visual and act as the activation's hub. It was wrapped with a custom vinyl treatment, complete with calls-to-action to support #BeCoolWithAC messaging.

The Vehicle

We deployed our 1965 Grumman Step Van to add an attention-getting visual and act as the activation's hub. It was wrapped with a custom vinyl treatment, complete with calls-to-action to support #BeCoolWithAC messaging.

The Vehicle

We deployed our 1965 Grumman Step Van to add an attention-getting visual and act as the activation's hub. It was wrapped with a custom vinyl treatment, complete with calls-to-action to support #BeCoolWithAC messaging.

The Vehicle

We deployed our 1965 Grumman Step Van to add an attention-getting visual and act as the activation's hub. It was wrapped with a custom vinyl treatment, complete with calls-to-action to support #BeCoolWithAC messaging.

The Vehicle

We deployed our 1965 Grumman Step Van to add an attention-getting visual and act as the activation's hub. It was wrapped with a custom vinyl treatment, complete with calls-to-action to support #BeCoolWithAC messaging.

The Vehicle

We deployed our 1965 Grumman Step Van to add an attention-getting visual and act as the activation's hub. It was wrapped with a custom vinyl treatment, complete with calls-to-action to support #BeCoolWithAC messaging.

The Vehicle

We deployed our 1965 Grumman Step Van to add an attention-getting visual and act as the activation's hub. It was wrapped with a custom vinyl treatment, complete with calls-to-action to support #BeCoolWithAC messaging.

The Vehicle

We deployed our 1965 Grumman Step Van to add an attention-getting visual and act as the activation's hub. It was wrapped with a custom vinyl treatment, complete with calls-to-action to support #BeCoolWithAC messaging.

Delicious Details

Although simple in nature, the concept’s success relied on the small details. Our field marketing team scouted locations, mapped routes, hired and trained brand ambassadors, sourced all food items and arranged for the shipping and storage of all critical elements.

The wide selection of popsicle toppings and dipping sauces available allowed guests to customize their order, just like they're able to do with ActiveCampaign's Customer Experience Automation platform. The overlap created an easy talking point for staff to present during the ordering process.

Delicious Details

Although simple in nature, the concept’s success relied on the small details. Our field marketing team scouted locations, mapped routes, hired and trained brand ambassadors, sourced all food items and arranged for the shipping and storage of all critical elements.

The wide selection of popsicle toppings and dipping sauces available allowed guests to customize their order, just like they're able to do with ActiveCampaign's Customer Experience Automation platform. The overlap created an easy talking point for staff to present during the ordering process.

Delicious Details

Although simple in nature, the concept’s success relied on the small details. Our field marketing team scouted locations, mapped routes, hired and trained brand ambassadors, sourced all food items and arranged for the shipping and storage of all critical elements.

The wide selection of popsicle toppings and dipping sauces available allowed guests to customize their order, just like they're able to do with ActiveCampaign's Customer Experience Automation platform. The overlap created an easy talking point for staff to present during the ordering process.

Delicious Details

Although simple in nature, the concept’s success relied on the small details. Our field marketing team scouted locations, mapped routes, hired and trained brand ambassadors, sourced all food items and arranged for the shipping and storage of all critical elements.

The wide selection of popsicle toppings and dipping sauces available allowed guests to customize their order, just like they're able to do with ActiveCampaign's Customer Experience Automation platform. The overlap created an easy talking point for staff to present during the ordering process.

Delicious Details

Although simple in nature, the concept’s success relied on the small details. Our field marketing team scouted locations, mapped routes, hired and trained brand ambassadors, sourced all food items and arranged for the shipping and storage of all critical elements.

The wide selection of popsicle toppings and dipping sauces available allowed guests to customize their order, just like they're able to do with ActiveCampaign's Customer Experience Automation platform. The overlap created an easy talking point for staff to present during the ordering process.

Delicious Details

Although simple in nature, the concept’s success relied on the small details. Our field marketing team scouted locations, mapped routes, hired and trained brand ambassadors, sourced all food items and arranged for the shipping and storage of all critical elements.

The wide selection of popsicle toppings and dipping sauces available allowed guests to customize their order, just like they're able to do with ActiveCampaign's Customer Experience Automation platform. The overlap created an easy talking point for staff to present during the ordering process.

Delicious Details

Although simple in nature, the concept’s success relied on the small details. Our field marketing team scouted locations, mapped routes, hired and trained brand ambassadors, sourced all food items and arranged for the shipping and storage of all critical elements.

The wide selection of popsicle toppings and dipping sauces available allowed guests to customize their order, just like they're able to do with ActiveCampaign's Customer Experience Automation platform. The overlap created an easy talking point for staff to present during the ordering process.

Delicious Details

Although simple in nature, the concept’s success relied on the small details. Our field marketing team scouted locations, mapped routes, hired and trained brand ambassadors, sourced all food items and arranged for the shipping and storage of all critical elements.

The wide selection of popsicle toppings and dipping sauces available allowed guests to customize their order, just like they're able to do with ActiveCampaign's Customer Experience Automation platform. The overlap created an easy talking point for staff to present during the ordering process.

The Impact

ActiveCampaign hoped to capture 750 leads during the 4-day activation. We delivered a total of 1,673 at the tour’s conclusion.

By the Numbers:

1,673 leads generated

1,800 free popsicles distributed

22 total activation hours

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