Major League Soccer

2018 MLS Superdraft

Philadelphia, PA

Major League Soccer

2018 MLS Superdraft

Philadelphia, PA

Major League Soccer

2018 MLS Superdraft

Philadelphia, PA

Major League Soccer

2018 MLS Superdraft

Philadelphia, PA

Community Built

Civitas coordinated a hyperlocal out-of-home media campaign for the 2018 MLS Superdraft in Philadelphia. Utilizing an array of digital screens, building facades and street level panels, our two-week campaign created buzz and awareness for both the Superdraft and the Philadelphia Union home opener.

About the Project

Hyperlocal Strategy: With the Superdraft held at the Greater Philadelphia Convention Center, our objective was to identify the main foot traffic arteries and nearby public transit stops. Instead of buying a network of inventory, we hand-selected the best available units that would attract attention within the vicinity of the Convention Center.

Media Planning & Placement: Civitas worked one-on-one with several different out-of-home media companies, showcasing the ability to dig deeper and produce a strategic blend of placement and creative. It was a winning combination for MLS.

Impressions: Between the digital platform screens, digital transit shelters, backlit panels and digital billboards, the campaign generated over a half million impressions in the span of just two weeks.

Services

• Media Buying

Community Impact

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