Major League Soccer

2018 MLS All-Star Week

Atlanta, GA

Major League Soccer

2018 MLS All-Star Week

Atlanta, GA

Major League Soccer

2018 MLS All-Star Week

Atlanta, GA

Major League Soccer

2018 MLS All-Star Week

Atlanta, GA

We helped kick off All-Star Week in Atlanta by bringing to life the first ever MLS Block Party on the Atlanta Beltline.

About the Project

Challenge

Create the brand for the MLS Beltline Block Party, a star-studded kick off party to the 2018 All-Star Week in Atlanta, Georgia.

Approach

We married the MLS brand aesthetic with local Atlanta flavor by pulling inspiration from the street art of the Atlanta Beltline, a brand new pedestrian patch just minutes away from downtown.

Solution

We introduced a brand toolkit comprised of a variety of logos, patterns and a memorable blue & pink color scheme that was brought to life through striking signage, merchandise and promotional materials.

We also created a variety of culture-forward swag and merchandise for the event, from socks and bandanas to park-friendly essentials like picnic blankets and frisbees. Our jerseys adorned the celebrities in a promotional soccer match headlined by Atlanta’s own Waka Flocka Flame.


Services

Event identity

Swag & merchandise

No items found.

Community Impact

Let's chat.