Beach Soccer: This fan experience consisted of an all day tournament and party at North
Avenue Beach that captured the attention of thousands of people on a hot summer day in
July. Participants were encouraged to round up their best buds and fiercest competitors to
face off in matchups on specially designed pitches.
Non-Traditional: We deployed a host of other activations in order to engage fans. These
included Soccer Connect Four for more than 120 of Chicago’s youth soccer players at Haas
Park, a photo booth meet and greet with La Liga legends, and a pop up swag truck that
surprised concert-goers with exclusive MLS giveaways at the free X Ambassadors concert on
Mural: To create a lasting impact on the city, we collaborated with local artist Sam Kirk and
business owners in the Pilsen neighborhood to commission an MLS All-Star themed mural.