Backpack billboards are an inventive way to get local-specific messaging to a street-level audience.
Why Backpack Billboards?
• Earn dynamic and ambient impressions
• Reach consumers in hard-to-reach places
• Full-service local street team hiring and training
• Video and audio capabilities
• Eye-catching non-traditional medium
• Combine with other proximity tactics
We can produce custom artwork, digital and print, to fit your brand's message.
Our field marketing team builds a campaign recommendation based on your goals.
A street team is then deployed to follow our pre-planned route or circle a targeted location.
We send status reports and photos during and after all backpack billboard campaigns.
Big ideas are shiny and exciting. Some are easy to develop; most aren’t. We specialize in thoughtfully executing the many steps between ideation and activation, willing and able to lend an experienced hand during any phase of a brainstorm.
From bird’s-eye brand strategy to street-level staffing, we can help.
Backpack Billboards Can Be Easily Packaged With Other Media.
In addition to built-in capabilities, backpack billboards pair well with flyering campaigns and other grassroots tactics.
CANVAS THE AREA
Street teams can be strategically deployed to funnel foot traffic or occupy all points of interest in a given space.
Traveling on foot, backpack billboards can be directed to hot spots and react to environmental changes in real time.
What Do You Need to Get Started?
Provided with a target location and campaign goals, we tailor data-backed backpack billboard campaigns across the country. Wherever you’re at in the process, we can help.